The BDAM manages a territory of existing clients and is personally responsible for securing renewals, growing revenues and embedding Passport (product) and Euromonitor (preferred supplier).
We seek client relationships where Passport is regarded as a must-have strategic tool (therefore ensuring renewal), we want clients to share information with us to help strengthen Passport (we call this “virtuous circle”) and we should be increasing revenues from a growing base of contacts and a better understanding of client organisation, strategy and priorities.
BDAMs will need to balance proactive revenue generating activities with client support. Time spent on the latter should be minimised as far as possible, in part by leveraging technical support and industry research teams (who can answer client questions directly), although AMs should always be looking for revenue opportunities hidden behind client queries.
Revenues will come from:
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