Job Description

Job Purpose:

To drive regional category growth by dynamically managing performance and triggering corrective actions, identifying repeatable solution / innovation opportunities, tailoring and commercializing repeatable solutions with operating countries (OpCos) and driving execution of piloting incubation. This role ensures that category / segment strategies are effectively adapted and executed across diverse markets, contributing to overall business success.

Roles and Responsibilities:

Segment Performance Management

. Monitor and analyses category performance, consumer and competitor trends across region, identifying growth drivers and performance gaps, to both inform strategic decisions and trigger corrective action. Owns segment x archetype priority deployment in region.

Segment / Innovation Opportunity Identification

. Identifiers and prioritizes innovation repeatable solutions within each region, ensuring relevance to local consumer needs and commercial potential and ensures inclusion / adaptation of global priority lists and repeatable solution development.

Regional Adaptation of Repeatable Solutions

. Adapts global repeatable solutions and accelerators to fit regional market dynamics, enabling consistent yet locally relevant execution.

Pilot Deployment Leadership

. Leads the planning and execution of pilots to tests new initiatives, ensuring excellent execution, relevant iteration and quick scaling with and across OpCos.

Incubator Execution Leadership

. Ensures all OpCo incubators follow "Future Bet" / incubation principles and identifies incubation solutions above OpCo where OpCo capacity requires.

Experience & Profile (What & How)

What:

Education

: Masters / Degree level

Work Experience

: At least 12 years' experience

Required Work Experience in field of expertise

: Experience in category management, commercial strategy, brand or trade marketing ideally in a global or regional role within a multinational FMCG.

Other fields of experience:

New brand / Innovation commercialization, consumer and market insights and performance management, strong OpCo experience.

Functional Skills

: Strong commercial acumen including Commercialisation of new brands and innovation, complex stakeholder management

Travel

: Open to travel 20% of the time

How:

Manage relationships with regional and global stakeholders, communicates with clarity and influence across levels and cultures. * Cross-functional collaboration, influencing without authority, agile execution