With a focus on client engagement and development, you will play a key role in supporting our regional retail marketing and high clienteling initiatives in APAC. You will be responsible for gathering, analyzing, and interpreting client data to identify trends, opportunities, and actionable recommendations for improving client engagement, personalization, and overall client experience. This role requires strong analytical skills, attention to detail, and the ability to communicate findings effectively.
Job responsibilities
KEY RESPONSIBILITIES
Data Collection and Analysis:
Collect, manage, and organize client data from various sources, including CRM systems, market feedback, and post-event evaluations.
Conduct in-depth analysis of client data (across all segments -- including high clienteling)
to identify key trends, customer segments, and opportunities for targeted marketing
campaigns.
Develop and maintain reports to track key client engagement metrics and provide insights
to markets using Power Bl dashboards.
Market Research and Competitive Analysis:
Assist in gathering and consolidating competitor analysis reports, focusing on clienteling strategies and best practices.
Monitor industry trends and best practices related to client development and engagement.
Client Engagement and Personalization:
Support the development and implementation of personalized communication strategies based on client data and preferences.
Assist in the creation of targeted marketing campaigns and initiatives to enhance client engagement and drive sales, including event coordination for regional initiatives
Reporting and Communication:
Prepare and present reports summarizing key findings and recommendations to APAC markets.
Communicate effectively with markets and stakeholders to ensure alignment on client development strategies.
Support the Regional High Clienteling Manager in licising with markets to ensure clear and accurate tracking on top client growth in the database.
Operational Support:
Assist in the maintenance of client engagement tools and platforms (including Bee Gold and Salesforce), ensuring data accuracy and integrity.
Events and Gifting Management:
Support on Regional Retail Team led events for the region.
Support on Top Client Gifting strategies, guidelines and execution for the region.
Profile
Qualifications
Client Relationship Management (CRM)
Data Analysis, Salesforce and Power Bl
Market Research
Event Coordination
Communication (Written & Verbal)
Microsoft Office Suite (Excel, PowerPoint, Word)
GUERLAIN
MAISON
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It all began with Pierre-Francois-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House's founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House's reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugenie, Pierre-Francois-Pascal created his Eau de Cologne Imperiale, which he gave to the young bride as a wedding present.
Since then, five successive generations of Guerlain perfumers have held the House's creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
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