Develop digital/market/external communication strategies and plans for the Business Management Unit to engage relevant stakeholders and accelerate business growth
Implement and support employee communication for the Regional Business Unit Performance Materials Asia Pacific and the Business Management Unit
Support communication plans for the Regional Operations community, Creation Centers outside China, Consumer Electronics Competency Center and Footwear Innovation Center.
How You Will Do It
Be the competence center for branding and strategic marketing communications for Performance Materials Asia Pacific business unit and mentor the communications team within the Unit on these topics.
Work in close collaboration with Business Management Unit Vice President and Regional Marketing team to proactively understand the strategic needs of the Business, and how digital marketing can contribute to business growth.
Formulate and execute all communication activities for the Business Management Unit in Asia Pacific, as well as for Creation Centers and other competency centers outside China. Develop strategic marketing communications plans for the Unit.
Provide communications consultancy services on Business Management Unit communications to all countries in Asia-Pacific.
Implementation of global and regional online communications activities, including global/regional/country internet, content development for global/regional websites, design digital marketing campaigns and social media programs, etc.
Coordinate with Communications team members, agency partners and other departments to execute various projects, including the industry's leading trade fair, developing marketing literature, event modular concept, internal communications, media relations, etc.
Support digital marketing activities such as Search Engine Optimization and Search Engine Marketing, etc.
Support global and regional internal communication activities.
What We Look For
Bachelor's degree in Communications, Media or Marketing
Minimum 8 years of experience in digital marketing, branding and marketing communications.
MNC work experience is preferred.
Excellent working knowledge of basic computer programs (i.e., Microsoft 365 like Word, Excel, PowerPoint, Teams), experienced in preparing presentations, event moderation and preferably video/photo editing skills.
Excellent copywriting and storytelling skills.
About UsBASF has been present in Singapore since 1978, supplying to customers from various industries, including chemicals, construction, electronics, personal care, and health and nutrition. The company today operates four production facilities in Singapore, as well as Human Nutrition Application Lab Asia Pacific for its nutrition and health business. BASF posted sales to customers in Singapore of about xe2x82xac300 million in 2023 and had 520 employees as of the end of the year. Further information is available onAt BASF, the chemistry is right.Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.Stay alert for possible recruitment fraud! This can include fake websites, fake job offers, or contact from a person falsely claiming to represent BASF. Remember, neither BASF nor our representatives will ever request money from a job candidate. If you suspect recruitment fraud and BASF is mentioned, first get in touch with at BASF.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.Working at BASF: We connect to create chemistryWe are proud of strong history of innovation, which has helped make us who we are today xe2x80x93 the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.About BASFFind out what BASF has to offer as an employer and why you should join our team.Your applicationHere you find anything you need to know about your application and the application process.Contact usYou have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.Please note that we do not return paper applications including folders. Please submit copies only and no original documents.For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teamsxe2x80x99 performance.Join the team and connect with more than 117,000 other minds.Singapore, SGBASF South East Asia Pte. Ltd.Public Relations / CommunicationsOther113449ATS_WCMS_WEBFORM