Job Description

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel -- not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop -- and looking for bold, driven individuals to join us.

About the Role

We're looking for a

hands-on Regional Content & Creative Lead

to shape how ShopBack shows up across our marketing ecosystem. You'll own the

content & creative stream within Online Marketing (OM)

- working alongside our MarTech and OM leads - with a strong focus on

creator-led, short-form video

and

UGC-style performance creatives

across Meta and TikTok, while also driving

static, rich media, and other creative formats

across channels (e.g. social, CRM, onsite, display, partner assets).

This is not a pure "strategy" or "deck-making" role - you'll be

deep in the work

: scripting, shooting, editing, designing, iterating, and then scaling what works across markets through playbooks, toolkits, creator programs, and over time

building and mentoring a small but high-performing creative pod

around you.
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Key Responsibilities

Content & Creative Strategy

Develop and own a

content and creative strategy

for Online Marketing across markets, with emphasis on

short-form, creator-led content

plus supporting

static and rich media assets.

Translate business and performance goals (acquisition, activation, engagement, revenue) into

clear content themes, formats, and series

across social, CRM, onsite, and other paid/owned channels. Define a distinctive

creative POV

for how ShopBack shows up on Meta, TikTok and other touchpoints - native to each platform and format.

Hands-on Content Creation & Production

Lead end-to-end content production:

ideation, scripting, shooting (mobile-first), editing, designing, captioning, and publishing - and, at other times, plug into specific parts of the process to move quickly. Use tools such as

CapCut, Adobe Premiere, Final Cut, Photoshop, Figma, Canva, or similar

to create and edit assets yourself. Test new hooks, formats, layouts, and visual styles to keep creatives fresh, platform-native, and high performing. Build

repeatable frameworks and playbooks

for creator and UGC content that markets can adapt and scale.

Channel Execution & Performance Collaboration

Partner with

OM leads and channel owners

to ensure creatives are tightly aligned with

media strategy, targeting, and experiments

across social, CRM, onsite placements, and paid media. Run

creative A/B tests

(hooks, thumbnails, CTAs, formats, layouts) and use performance data to double down on winners and sunset underperformers. Ensure all creatives are

native to each channel and format

(e.g. TikTok vs Reels, story vs feed, CRM vs in-app vs onsite) rather than purely repurposed.

Regional Enablement & Governance

Act as the

regional content & creative owner

within OM, setting

guidelines, templates, and best practices

for markets. Create

modular assets and toolkits

(video templates, static layouts, messaging frameworks) that can be easily localized and reused by country teams. Partner with local teams to

adapt content for cultural nuance and relevance

while maintaining brand and creative standards.

Future Team Building (Player-Coach)

Start as a

highly hands-on individual contributor

, setting the quality and pace bar through your own work. Over time, help shape the

resourcing model

(in-house creators, editors, designers, agencies) and

recruit, coach, and develop a small creative team

within OM.
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Requirements

5-10+ years of experience

in content, creative, social, or performance marketing roles (agency or in-house)

Comes with a strong portfolio of multi-format work

- especially social and short-form video.

Hands-on content creation experience is a must

- you've personally created, edited, and shipped content.

Proven experience with creator-led and/or UGC-style campaigns

that drive measurable outcomes.

Deep understanding of Meta (Facebook/Instagram) and TikTok

- trends, formats, audience behaviours, and what makes content perform on each platform. Experience with other channels (e.g. YouTube Shorts, display, in-app/onsite placements, CRM) is a plus.

Experience working across multiple markets

or in a regional capacity is a plus. Prior experience in

consumer apps, fintech, e-commerce, or marketplaces

is a plus. Fast-moving, experimental mindset - comfortable iterating quickly, trying new ideas, and learning from data.

AI Adoption - Demonstrated use of AI tools (e.g. ChatGPT, CapCut AI, Veo 3, or similar) to

accelerate ideation, scripting and content variations -> speed up editing and asset production workflows -> improve productivityt and scale creative testing effectively.

ShopBackers' DNA

Grit -

We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger

- We value hard work, and having relentless drive.

Speed -

We move fast and have a bias for action, all to deliver maximum impact.

Impact -

We focus on results, always aiming for the best possible outcomes and timelines.

Growth -

We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths

and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team

on a journey to global scale.

Competitive compensation

based on your performance.

Candid, open, and collaborative culture

where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit

to enable you to thrive personally and professionally. ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference! We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting dpo@shopback.com.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.