Job Description

Position Summary

• This role sits in the Digital Marketing team and would be reporting to the Head of Performance and Operations of SEAO region
• The job scope includes managing 8 markets campaign calendar, contact plans and schedules across CRM (Paid & Owned) in order to drive business KPIs for Samsung smartphone and consumer electronics categories.

Role and Responsibilities

• Management and Oversight of Marketing Campaigns (50%)

• Manages and drives end-to-end delivery of marketing campaigns across SEAO
• Oversee local market calendar planning and contact plan against regional and HQ strategy and blueprints
• Review HQ toolkit and campaign execution guide against regional MarTech stack and CRM capability, and assess operational feasibility
• Manage campaign deployment, calendar management, measurement, and analytics to ensure seamless execution and alignment with business objectives.
• Define and Govern against regional guidelines to deliver an improved One Samsung experience for our customers, throttling marketing campaigns across different product lines where necessary.
• Manage agency, internal and cross-functional team to meet milestones, deadlines and scheduling for multiple projects in parallel, updating stakeholders with progress and decisions. (Data, strategy, production, and creative)
• Identify opportunities for process improvement and operational efficiency, driving continuous optimization of CRM operations.
• Understands and is aware of industry best practices in email advertising, and implements these best practices
• Demonstrates knowledge on customer segmentation, campaign management and reporting
• Optimization of campaigns and operation efficiency ( 30% )

• Works with data team to understand campaign performance, maximizing value from customer interactions by adhering to data driven marketing approaches
• Monitor campaign performance, providing regular updates to stakeholders and identifying risks, following up with mitigation strategies as needed.
• Engages with agencies, understand workflows, institutionalize best practices, and ways of working and ensures backups and records of best practices are kept in order to facilitate new onboarders.
• Martech and Platform Management ( 10% )

• Raise MarTech issues linked to operational feasibility and execution of campaigns (Platform, Data & Reporting).
• Escalates MarTech performance issues and ensures timely resolution.
• Admin and reporting ( 10% )

• Draft decks on weekly / monthly campaign execution & its performance
• Manages team budget and vendors

Skills and Qualifications

• Digital Marketing & CRM: Have experience in CRM and data-driven marketing across strategy, media & technology
• Audience Segmentation Expertise: Familiarity with audience segmentation and a passion for understanding consumer insights, translating them into actionable business ideas to drive campaign effectiveness.
• Independent & Strategic Thinker: Independent, self-driven individual with a highly responsible nature, possessing strategic thinking, multi-tasking, and decision-making abilities essential for regional operations & campaign success.
• Stakeholder Collaboration: Demonstrated ability to collaborate with diverse stakeholders, including internal cross functions and teams, suppliers, advertising/marketing agencies, and media owners, ensuring cohesive campaign execution.
• Project Management: Strong project management experience. Prior regional experience in managing a central centre of excellence and marketing operations team is a plus

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