Lead the development of the APAC regional digital marketing strategy
Drive customer acquisition and brand awareness through established channels (PPC, SEO, Programmatic Advertising, Affiliates and Social)\xe2\x80\x8b
Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data\xe2\x80\x8b
Ensure learnings are communicated and incorporated into future strategy and optimisation of each channel\xe2\x80\x8b
Lead the Team to become experts in understanding the COS customer, using data to impact our digital communication strategy and commercial plan\xe2\x80\x8b
Analyse results weekly, monthly and annually, following up and taking actions according to the business needs to drive each channels\xe2\x80\x8b performance
Responsible for presenting top line digital marketing results and insights for each country to senior management team on a regular basis\xe2\x80\x8b
Set annual Regional Digital Marketing budget\xe2\x80\x8b
Requirements
Bachelor\xe2\x80\x99s degree in relevant fields or equivalent.
Minimum 8 years of relevant experience.
Comprehensive knowledge of a variety of digital marketing channels including email, PPC, SEO, Programmatic Advertising, Affiliates, Influencers and Social\xe2\x80\x8b is a plus.
Excellent communication and interpersonal skills
Competitive remuneration package will be offered to the shortlisted candidate.
Interested candidates, please send your updated CV in MS Words format stating your last drawn salary, expected salary, notice period and reason for leaving last / past employment(s) and email to recruit@caed.com.sg for priority processing.
To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
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CAREER EDGE ASIA PTE LTD EA Licence Number: 13C6678 To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings. Email: recruit@caed.com.sg