Job Description

Overview of Menarini Asia-Pacific
Menarini Asia-Pacific improves the lives of people in the Asia-Pacific region by providing rapid market access to innovative proprietary and partnered healthcare brands from around the world. With over 3,000 professionals in 13 major markets, it operates across the entire commercial value chain, from clinical development, regulatory approval and product launch to lifecycle management in various therapeutic areas.
Menarini Asia-Pacific is among the fastest growing biopharmaceutical companies in Asia-Pacific and is headquartered in Singapore. It is a wholly owned subsidiary of the Menarini Group, the world's largest Italian biopharmaceutical company with a heritage of 130 years and over 16,000 employees in more than 100 countries.

Accountability Statement/Summary
As part of the Regional E-Commerce team, which was newly set up in 2024 with the mandate to build a sustainable channel for A. Menarini Asia-Pacific, the Regional E-Commerce Digital Marketing Intern is responsible for driving E-Commerce sales volume across key lead markets. S/he has to ensure operational excellence in digital merchandising, which involves collating best practices and translating them into conversion-driving local executions, specifically targeting the optimization of EC A+ content and social commerce strategy. Furthermore, the role is accountable for providing data-driven strategic support and ensuring seamless project execution across complex, cross-functional business initiatives.
This is a hands-on role, which requires agility and a curious mind to excel in this internship.
This is an exciting opportunity to support the growth of A. Menarini E-Commerce business in Asia Pacific at a time when the company is increasing investments to future proof a strategic channel for the future.
Key Learning Outcomes / Key Project Milestones:

• Consumer engagement to scale E-Commerce sales

Collate best practices for Digital Commerce campaigns and EC A+ conversion-driving content.
Optimize Social Commerce & MarketPlace stores and product listings.
Key Projects:
1. Desktop research report: deep dive into lead markets' shoppers' behaviors, trends and best practices for Digital Commerce campaigns. (monthly)
2. Content Development: propose and develop EC A+ content for new product launches and content enhancements of existing products (1 refresh every 6 months).
3. Store & product listing audits: based on guidelines (existing + propose new) and follow through with market PICs (quarterly)

• Commercial acumen

Generate data-driven insights and understand how that translate into decisions to drive commercial outcomes. Understanding the strategies applied in a competitive environment.
Key Projects:
1. Insights Generation: develop insights on a monthly basis from internal Power BI and third party dashboards and recommend action plan for the lead markets. (monthly)

• Business management skills

Experience how strategic investments and operational excellence's impact on the E-Commerce business.
Gain understanding on how to market a product in an ethical environment.
Key Projects:
1. Attend meetings with local EC leads / enablers.
2. Propose tweaks to operational plan (investment allocation, promotion mechanics) based on data & analytics, which is in line with the local regulations. (weekly/monthly)
3. Support China cross border e-commerce (CBEC) on campaigns.

• Stakeholder Management

Work with key stakeholders across the organization including marketing, medical, regulatory in the regional office and key countries and external stakeholders such as vendors.
Key Projects:
N.A. (linked to projects above)

• Project Management

Coordination and facilitation of different crucial elements of a business plan execution.
Key Projects:
N.A. (linked to projects above)
Preferred Profile:

• Undergraduate students of Business/Marketing

• Well verse in Excel, PowerPoint, video and image editing software

• Strong data & analytic skills

• Enjoys online shopping, well versed in Shopee/Lazada/Tik Tok mobile apps

• Strong interest in influencer marketing

• Excellent communication skills

• Able to thrive despite challenges while adopting a positive attitude under pressure

• Able to work both individually and as a team player

• Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality

• Possesses cross-cultural awareness and high emotional intelligence

• Articulate, deadline-driven, flexible with self-reliance to work in an empowered environment

• Strong desire to learn along with a strong sense of ownership.

• Prior experience in a pharmaceutical or consumer healthcare organization will be an added advantage

Application Instructions
Kindly send your latest resume directly to , and indicate your internship availability (start date to end date). Please also share if you are able to commit full time (5 days per week) and if you are planning to take this internship as credit bearing internship or a self-sourced internship.

Skills Required