Job Description

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny's. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.
Job Overview:
We are seeking a Regional Food & Beverage Expansion Manager to lead and scale Swee Lee's F&B strategy across Southeast Asia. With cafes currently operating in Clarke Quay (Singapore) and Kuala Lumpur, this role is instrumental in transforming F&B into a powerful business and brand driver for our retail ecosystem.
This is not just about operations -- we're looking for someone who can develop and implement commercially successful concepts that attract traffic to our stores and elevate the customer journey. Whether through standalone cafes, event-linked pop-ups, or third-party collaborations, your focus will be on building F&B experiences that resonate with our music community while driving profitability
and footfall.
Responsibilities:

• Develop and execute a business development roadmap for F&B across Southeast Asia that is aligned with Swee Lee's lifestyle retail vision.
• Identify and secure partnerships with operators, brands, and collaborators to enhance the scale and quality of our F&B offerings.
• Manage the full P&L for all F&B initiatives, with a focus on revenue growth, profitability, and return on investment.
• Design flexible F&B formats -- from in-store cafes to mobile setups -- that increase traffic to retail stores and engage our music-driven audience.
• Collaborate closely with Retail, Events, and Marketing teams to align F&B with broader community-building, loyalty, and promotional strategies.
• Lead hiring, training, and development of cafe teams, fostering a service-oriented and performance-driven culture.
• Innovate on concepts, menus, and experiences to ensure Swee Lee cafes offer distinctive, relevant touchpoints for our customers.
• Ensure compliance with all local health, safety, and food hygiene regulations.
• Build and manage supplier relationships to ensure efficient procurement and inventory control.

Requirements:

• Minimum 5 years' experience in multi-site or regional F&B operations, ideally in concept or lifestyle-driven cafes.
• Proven ability to manage full P&L and operational strategy across multiple markets.
• Experience improving underperforming outlets and rolling out successful F&B models at scale.
• Strong leadership and cross-functional collaboration skills.
• Comfortable working in a fast-paced, evolving environment with high levels of autonomy.
• Fluency in English. Bahasa Malaysia or Bahasa Indonesia is a plus.
• Willingness to travel regularly across the region.
• A passion for music, culture, and community experiences.

Benefits:

• Competitive remuneration.
• Healthcare, Dental & Insurance Programme.
• Various Leave Benefits e.g., birthday, volunteer, family care, childcare.
• Long Service Awards.
• Employee Referral Programme.
• Attractive Staff Discount at our academy, purchase of musical instruments and lifestyle products.

Skills Required