Job Description

Job Highlights

\xc2\xb7 Regional Exposure

\xc2\xb7 Lifestyle Brand Distributor with global presence

\xc2\xb7 The Work That Lets You Play

Roles & Responsibilities

The Regional Marketing Executive is responsible for planning, developing, implementing, and managing the overall marketing strategy which must be in line with our company\'s objectives and customers\' needs. He/she also manages the content requirements and creates content strategy deliverables across the product lifecycle including content audits (qualitative analyses of all the content on a network of sites and social media platforms) as well as gap analyses. A. Duties and Responsibilities

• Formulates marketing objectives and develops communications plans aligned with the brand principles and positioning
• Communicates with principals, where applicable, for brand directions and updates, brand building support, marketing materials (advertising and action images, product images, press kits, POPs, catalogs), presentation materials and retail guidelines and communicates the same to partners
• Creates, as applicable, brand guidelines, brand presentation, product training presentation and key account presentation for internal and external use of partners/distributors
• Prepares marketing budget for internal approval, controls effective use of funds and ensures implementations of plans are within budget
• Manages the preparation, coordination and timely execution of regional marketing activities
• Regularly coordinates with partners on local marketing plans from conceptualization to implementation and evaluation
• Monitors implementation of marketing plans across covered markets and ensures objectives are aligned, guidelines followed
• Establishes relationship and network with retail and marketing partners, media and event organizers for relevant projects
• Briefs advertising and PR agencies on marketing plans and activities, budget and timeline and ensures smooth implementations are conducted
• Evaluates effectiveness of marketing programs and provides post-program marketing report and metrics to analyze ROI
• Handles all marketing-related matters and correspondences
• Conceptualizes and prepares marketing materials and ensures inventory of marketing materials is maintained with budget levels while meeting promotion timeline
• Conducts market research through monitoring of competitors\' marketing strategies and programs
• Performs other related tasks as may be assigned by the leader

Additional Information

Career Level

Senior Executive

Qualification

Professional Certificate/NiTEC, Diploma, Advanced/Higher/Graduate Diploma, Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type

Full-Time

Job Specializations

,

Company Overview

The Primer Group of Companies is a consortium mainly engaged in the retail and distribution of the world\'s top consumer brands and premium products. We are also proud to have strengthened our business portfolio in the industrial segment, bringing in new businesses and services to cater to a broader and diverse consumer populace.

The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the region. Now on its 27th year as an authority in retail and a major player in industrial services, we are proud to bring in new and exciting global brands, increase doors in new territories and create new concept stores through an aggressive expansion project in the Asian region.

The Primer Group\'s retail clout alone has over 80 premium brands with 200 free-standing stores and 600 consignment doors all of which are in regional operation. Steadily, the Primer Group is positioned to emerge strongly in the retail and distribution business, opening new regional companies and concept stores in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan and Singapore, all these improbable for success sans its strong and dedicated network of almost 2000 employees.

Additional Company Information

Registration No.

200609311N

Company Size

1001 - 2000 Employees

Industry

Retail / Merchandise

Benefits & Others

Medical, Business (e.g. Shirts), Mondays-Fridays, alternate Saturday Work (half Day)

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