Job Description

We\xe2\x80\x99re the world\xe2\x80\x99s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.Kantar\xe2\x80\x99s Profiles division is home to the world\xe2\x80\x99s largest audience network.With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar\xe2\x80\x99s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability \xe2\x80\x93 all at speed and scale.Job DetailsWe are seeking a Regional Marketing Manager to play a pivotal role in crafting and implementing our global marketing strategy. They focus on elevating the visibility of Kantar\'s Profiles Division, generating warm leads, and encouraging client engagement across Asia.This is a new role built within a small, yet multifaceted and daring global marketing team whose objective is to significantly raise the visibility of Kantar Profiles among existing clients, prospects, and partners across key markets.ResponsibilitiesThis exciting role emphasizes the following key aspects:Warm Lead Generation:

• Drive lead flow management and tracking for marketing-sourced and influenced leads.
• Develop and implement strategies to engage potential clients, encouraging genuine curiosity about Kantar Profiles.
• Leverage creative thinking to find opportunities for customer-specific offers and account-based marketing strategies.

Localizing Marketing Efforts:

• Conduct desk research to identify and understand local market dynamics, tailoring marketing strategies accordingly.
• Collaborate with local teams (EMEA, APAC, North America) to customize content, ensuring it resonates with regional prospects.
• Brainstorm and implement region-specific lead generation initiatives based on local market needs and interests.

Social Media and Email:

• Maintain and curate a dynamic content calendar, with a focus on localized content for target markets.
• Craft compelling copy for social media posts and emails, tailoring messages to resonate with regional audiences.
• Use HubSpot for seamless campaign set-up, scheduling, and monitoring, ensuring maximum impact.

HubSpot Maintenance and Reporting:

• Proactively handle HubSpot, cleaning competitor and Kantar contacts regularly.
• Generate insightful monthly reports, evaluating campaign performance and suggesting improvements.

Qualifications

• Has experience in both business development and marketing
• Has worked with clients in both Hong Kong and Mainland China
• Proficient in English, Cantonese, and Mandarin
• Proficient in both simplified and traditional Chinese writing
• Has experience with localizing global marketing materials
• A true standout colleague: a person who works well with others and is viewed as a collaborative, valuable and important contributor, helping to maintain a positive work environment

CountrySingaporeWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We\xe2\x80\x99re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you\xe2\x80\x99re not an exact match, we\xe2\x80\x99d love to receive your application and talk to you about this job or others at Kantar.

Kantar