Job Description

An Amazing Career Opportunity for Regional Sales Manager, SEA!!!
Location: Malaysia, Singapore
Job ID: 42885
Who are we?
HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.
We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: and
Identification Technologies (IDT):
IDT is creating trusted identities for IoT applications through Smart Components and Enabling Services.
HID's Identification Technologies powers the trusted identities of the world's people, places and things through smart components and cloud services. We make it possible for people and organizations to transact safely, work productively, and travel freely. Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.
Are you ready to make a difference? Join us and help shape the future of security.
Summary
HID Global's EAT RFID Business Unit is seeking a driven and experienced Regional Sales Manager (RSM) to lead the promotion and sales of Omnikey Desktop and Embedded readers across the SEA region. As a dedicated RSM for this region, you will play a critical role in establishing HID's presence in the region, building a foundation for growth by developing new channels, securing key partnerships, and driving the adoption of Omnikey solutions in all key verticals such as Healthcare, Enterprise, Banking, Secure Printing, Surveillance and EV Charging.
The RSM will take full ownership of channel development, go-to-market (GTM) strategy, market penetration, and the growth of HID's EAT RFID solutions, working closely with internal teams and external partners to ensure that the Omnikey product line achieves maximum visibility and success in the SEA market.
The ideal candidate will develop and manage the regional sales strategy, build and maintain relationships with distributors, resellers and end customers, and ensure a structured sales process to maximize revenue. A deep understanding of the South East Asia market, business culture, and distribution channels is essential. The role requires proficiency in English (with additional languages like Malay, Thai, Filipino or Vietnamese is an advantage).
As our Regional Sales Manager, you'll support HID's success by:

• Opportunities Hunting - To pursue potential customers and strategic partners through trade shows, seminars, partner events, and various marketing initiatives.
• Business Development: Create comprehensive account plans to drive new revenue from both new and existing customers.
• Channel and Partner Management: Establish, manage, and maintain a robust channel network by identifying, onboarding, and training new distributors, resellers, and system integrators. Build strong relationships with channel partners to maximize product availability, market reach, and overall performance.
• Territory Management: Travel regularly throughout the assigned territory to nurture existing customer relationships, cultivate new partnerships, and explore untapped business opportunities.
• Sales Strategy & Market Development: Lead the development and execution of the sales strategy for Omnikey Desktop and Embedded readers in all areas with an emphasis in key verticals such as Healthcare, Enterprise, Banking, Secure Printing, Surveillance and EV Charging.
• Go-to-Market (GTM) Strategy: Define and execute the GTM strategy for Omnikey readers in the SEA region. Work with marketing and product management teams to ensure that messaging, positioning, and sales tools align with the region's unique market demands.
• Customer Engagement: Engage with end-users, resellers, and system integrators to promote the benefits and applications of Omnikey Desktop and Embedded solutions. Ensure high levels of customer satisfaction through tailored solutions and ongoing support.
• Cross-Functional Collaboration: Work with marketing, technical, and product management teams to ensure alignment between market needs and product offerings. Provide feedback to guide product roadmaps and enhance solution offerings.
• Industry Engagement: Represent HID Global and the Omnikey product line at industry events, conferences, and meetings to enhance market visibility and establish HID as a leader in the region.
• Performance Reporting: Deliver detailed performance metrics and regular reports on sales progress, channel performance, and GTM effectiveness.

Your Experience and Background include:

• Bachelor's degree in technology is preferred.
• Bachelor's degree or Master's degree in business is advantageous.
• A minimum of 5 years of demonstrable experience in business development and/or technical sales, preferably within the technology or RFID sector, with a proven track record of sales and a solid understanding of RFID technologies and the sales process.
• A highly motivated individual contributor.
• 5+ years of sales experience in South East Asia, specifically in electronic components, RFID, physical security, or related industries.
• Previous experience in Physical or Logical access control use cases, with familiarity in Identity and Access Management (IAM) and Authentication credential technologies, as well as additional knowledge in mobile-centric digital transformation, is highly advantageous.
• Proven ability to develop and manage a network of channel partners and integrators. An existing network in the SEA region is advantageous.
• Experience in developing and executing strategic initiatives resulting in sales growth, particularly within Healthcare, Enterprise, Banking, Secure Printing, Surveillance and EV Charging verticals. Understanding of end-user corporate cultures and decision-making processes in Government, Education, and Commercial Real Estate is beneficial.
• Excellent communication skills, with the ability to lead presentations and establish credibility with both customers and internal stakeholders.
• Collaborative mindset with the ability to work as part of a cross-functional team. Experience working effectively across various departments, such as marketing, product development, and technical teams, to drive results.
• Strong planning, prioritization, and organizational skills. Capable of managing multiple projects concurrently while adhering to deadlines.
• Strong reasoning abilities to investigate and analyze information, draw relevant conclusions, and deal with complexity and ambiguity.
• Strong attention to detail, thoroughness, and an ability to manage complex sales cycles.

Language Skills:

• Ability to effectively communicate in the English language, both verbally and in writing.
• Multilingual (Malay, Thai, Filipino, Vietnamese) is a strong plus.
• Ability to communicate and present effectively as a "speaker" via web-based presentations and in face-to-face meetings with internal and external stakeholders and customers.

Computer Skills:

• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with operating systems, such as Windows, etc.
• Familiar with CRM tools and analysis, such as Salesforce.com.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee works primarily in an office environment, within a well ventilated area, and is exposed to moderate noise levels.

Work Requirements

• Compliance with all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems.
• Travel and fieldwork, including international travel may be required. Therefore, employee must possess, or be able to acquire a valid passport.
• Must be legally eligible to work in the country in which you are hired.

What we can offer you:

• Competitive salary and rewards package

• Competitive benefits and annual leave offering, allowing for work-life balance

• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

• Empowerment: You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don't need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. We are not responsible for any fees related to unsolicited resumes.
HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact .
Please be aware that our recruitment process may include the use of AI-powered tools to assist in screening applicant resumes. These tools help us efficiently identify candidates whose qualifications and skills align with the job description. We use AI in a responsible manner and in accordance with applicable data privacy laws and regulations. Importantly, all applicants are reviewed by our Talent Acquisition team. AI is used to support, not replace, human judgment in the evaluation process.
We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go - without having to think about it.
When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
#LI-HIDGlobal
Singapore, SG, 348615 Subang Jaya, MY, 47500
Sales, Marketing & Product Management
Travel Required: 31%-60%
Mid-senior level
31-Dec-2025

Skills Required