Job Description

CRIF PTE LTD OPEN POSITION: REGIONAL SOCIAL MEDIA SPECIALIST JOB DESCRIPTION

Regional Social Media Specialist

• Full-time; Hybrid
• Location: Singapore
• Reporting Line: Head of Marketing, Asia

COMPANY DESCRIPTION

About CRIF

CRIF is a global leader in credit bureau, business information, and credit risk solutions. We elevate businesses to the next level with an expert blend of data and analytics. Through data-driven insights, we empower businesses to make confident, sustainable decisions across the credit lifecycle, while mitigating risk and fuelling growth.

Headquartered in Itay with more than 6,000 professionals worldwide, we operate in 39 countries across four continents. We have a strong presence in Asia with regional headquarters in Hong Kong SAR and Singapore, as well as offices in key cities including, Dushanbe, Hanoi, Ho Chi Minh City, Jakarta, Kaohsiung, Kuala Lumpur, Manila, Shanghai, Shenzhen, Taipei, Taichung, Tashkent, Tokyo and Zhongli.

For more information, visit .

JOB DESCRIPTION

About the Role

We are seeking a talented and experienced Regional Social Media Specialist to join our marketing team and help us to elevate our global online presence in the B2B space.

As the Regional Social Media Specialist, you will be responsible for developing and executing our social media strategy to engage and expand our reach within the B2B market. You will play a key role in building and maintaining CRIF\'s reputation in Asia, creating compelling content - spanning visuals, videos, and written pieces - and driving engagement with our target audiences.

This is a hybrid role based in Singapore, reporting to the Head of Marketing, Asia.

Key Responsibilities

• Strategy Development: Create and implement a comprehensive B2B social media strategy aligned with our business goals, brand identity, and target audiences.
• Content Creation: Research, copywrite and create high-quality, engaging content tailored to B2B audiences, including articles, infographics, videos, and other multimedia formats.
• Platform Management: Manage and optimise our presence on major B2B social media platforms, such as LinkedIn, Facebook, Twitter, Facebook, YouTube, and industry-specific forums.
• Audience Engagement: Foster meaningful interactions with our B2B audiences through active engagement, responding to comments, and participating in relevant discussions.
• Analytics and Reporting: Monitor and analyze social media performance using relevant tools and metrics. Provide regular reports and insights to track progress and adjust strategies as needed.
• Competitor Analysis: Stay updated on industry trends and competitors\' social media activities to identify opportunities and best practices.
• Personal Brand Building: Develop personal branding strategies for our key stakeholders, including content creation, thought leadership initiatives, and public appearances.
• Brand Consistency: Ensure brand consistency and adherence to guidelines across all our channels.

Qualifications

• Bachelor\'s degree in English, Marketing, Communications, or a related field.
• At least 3 years of prior knowledge and working experience in the financial, fintech, banking or credit risk industries in a similar role. We encourage individuals with greater experience to consider applying too.
• Proficient in social media management tools (e.g. LinkedIn, Hubspot etc) and analytics platforms.
• Proven experience in B2B social media management, with a strong portfolio of successful projects.
• Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages.
• Proficiency in Adobe Creative Suite, Canva, and similar content creation tools.
• Possesses excellent verbal and written proficiency in English and Chinese.
• Strong writing and editing skills, with the ability to craft compelling and professional content.
• Ability to adjust tone of writing that aligns with brand messaging, narrative and tone of voice.
• Knowledge of paid media and remarketing a bonus.
• Strong project management skills and experience working successfully with cross-functional teams.
• Ability to travel when required.

Work location: Singapore

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