Job Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab\xe2\x80\x99s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies \xe2\x80\x94 from measurement & analytics to content production.

Research & Insights Manager

As the Research & Insights Manager working on various projects across the Marketing department of one of our clients - a leading video-sharing platform. This role will support our client in delivering and unlocking consumer insights across our client\xe2\x80\x99s ecosystem to inform marketing decisions and strategy formulation.

You\xe2\x80\x99re a data-driven storyteller! You don\xe2\x80\x99t just stop at numbers and graphs but can translate numbers into actionable business insights and recommendations. You can captivate a range of stakeholders from various disciplines to bring about positive shifts in how the brand interacts with users, creators and public media. Through your expertise, you can navigate the client through the noise to land impactful results.

Role:

• Manage and own insights and measurement roadmaps and plans with internal stakeholders and external agencies.
• Manage agencies and vendors to validate data and present it in a digestible format.
• Use multiple datasets, such as trackers, syndicated data, social data, behavioural data and primary research to tell a full story about multiple business areas across the business.
• Develop business-relevant conclusions and recommendations from data, graphs and studies when effectively communicating those to broad-level audiences via insightful reports and presentations.
• Build cross-functional partnerships to identify business enquiries, challenges and opportunities while delivering insights based on internal needs.
• Design and execute methodologies (utilising relevant vendors where needed) to measure and track the performance of marketing campaigns and synthesise actionable recommendations on successes and improvement areas.
• Construct marketing tests, and/or utilise third-party research services to provide valuable insights and user understanding for the brand\xe2\x80\x99s APAC marketing plans and campaigns.

You:

• BA/BS degree or equivalent practical experience.
• 10+ years of insights and marketing research experience across qualitative and quantitative product and consumer marketing research within a matrix global organisation.
• Experience leading multi-country marketing and/or communications insights and or measurement programs.
• Must have experience with project managing research studies (both qualitative and quantitative), strong data analysis and data storytelling and presentation skills.
• Excellent working knowledge of research design and methods (IDIs, focus groups, surveys, statistical analyses, etc.) and knowledge of when to apply them.
• Knowledgeable on various qualitative and quantitative primary research methodologies, specifically consumer insights, audience measurement and advertising effectiveness research (incl. online advertising).

• Ability to translate complex insights into simple and intuitive communications.
• Exceptional analytical, communication (written and verbal), and presentation skills
• Strong thought leader who does not just execute but is curious and passionate about data and insights, with the ability to extract and tell compelling stories which put the target consumers and audiences first.
• Experience managing third-party research agencies.
• Passion for the web and video sharing ecosystems and digital culture.
• Demonstrated ability to be a self-starter and independent thinker
• Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning JAPAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

Maker Lab