Job Description

• Reporting to the Director. He/she is pivotal to the success of the branding, advertising, and promotional plans, from development to execution of projects and initiatives. The Manager is comfortable with day-to-day marketing activities, focused on long-term strategy, and thrives under tight deadlines and changing needs. If you are a people-person who loves the challenge of building brands, we want to hear from you.

• Responsible for the brand development work. Includes developing marketing strategies and plans, advertising, promotions, creative projects, media relations, sponsorships, and event management.

• Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brands’ marketing communication initiatives in support of the business strategy, market goals, and organizational objectives. She/he will take lead and when needed, coordinates campaigns and communications through all phases of launch and maintenance, including reporting, analysis, and optimization.

• Collaborate with internal business partners like Operations, F&B and Finance teams to ensure that all initiatives support the brand promise.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, and digital assets

• She/he must be proactive, with a strong sense of accountability and a day-to-day focus on results. This role requires a strategic and analytical approach to monitoring and improving ROI. Must prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.

• This is an ideal role for an experienced, organized and detail-oriented marcom professional with a strong background in FMCG/retail environment.