Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
ROLE DESCRIPTION:
Digital Hub team at SAP is experiencing rapid growth and success with record software license sales. This could be your chance to join a growing team and develop your career with a purpose-driven technology leader. The team is looking for people who want to work in a fun and start-up environment.
The primary responsibility of a Sales Development Executive, is to build and manage a pipeline of software license opportunities and incremental revenue by systematic upselling and cross-selling aligned with Sales executives. He/she drives opportunity qualifications and manages the opportunities in the pipeline. The focus lies on selling an increasing portfolio of "volume-ready" offerings. As an integral part of the account team, the associate leverages other SAP resources, including presales teams, to drive opportunities to closure. The Executive will support Sales in closing deals.
EXPECTATIONS AND TASKS

• Generate Volume Business Pipeline
• Drive proactive outbound campaign activity into net new / Install Based contacts relevant persons in the company in order to;

• Make sure decision makers in target Company have all relevant details and messages to drive decision process.
• Look for additional opportunities to further enhance contact such as digital resources or events.
• Watch for any stalled pipeline and initiate recovery procedures.
• Triage any opportunities that may not be ready to progress for opportunity nurture or downgrade to lead nurture process.
• Meet ambitious sales- and Demand Generation targets
• Be SAP's cutting edge for driving digital transformation (100%)

• Plan campaign strategy and action plan in alignment with the Sales Team , Marketing and Partner
• Adopt and deploy the latest marketing tools, tailor made for the digital age
• Digital and social selling skills
• Deploy next generation analytics for driving more deals for SAP Sales team
• Drive digital innovation for reaching target markets
• Nurture and Accelerate opportunities already in pipeline with a closing date in 2+ quarters
• This nurturing is proactive. Associate will partner with the Sales Representative in contacting and:

CAMPAIGN EXECUTION & LEAD MANAGEMENT

• Assist in planning calls and outbound activities to generate Opportunities using the most efficient means, in collaboration with the Field Marketing, Solution Specialists, Sales Management
• Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
• Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions,etc.) as agreed with management
• Pass qualified leads to Inside Sales resource for sales stage execution
• Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

OPPORTUNITY AND LEAD NURTURING

• Support follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles
• Plan call and e-mail activities in close alignment with Sales for most efficient opportunity acceleration
• Drive ongoing nurturing of opportunities expected to enter active sales cycles in 6-12 months out as agreed with management
• Data entry in the CRM system
• Document all the campaign execution and lead/opportunity management activities using the adequate systems correctly, work together with manager/expert as necessary

WORK EXPERIENCE:

• Not more than 2 years' relevant experience in Demand Generation, Operation or Sales support
• Effective delivery of analysis results with data Visualization skills
• Basic understanding and utilization of Text Mining
• High volume activity working environments, involving phone and a CRM / contact management system
• Business level English
• Bachelor or equivalent business experienc

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our .
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 439012 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Requisition ID: 439012
Posted Date: Oct 30, 2025
Work Area: Sales
Career Status: Graduate
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location:
Singapore, SG, 117440
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