Job Description

Job Title:

Sales Director

---------------------------------

Department:

Sales & Business Development

Location:

Singapore (with regional oversight: Malaysia, India)

Reports to:

Managing Director / CEO

Job Summary:

The

Sales Director

is responsible for leading and executing the overall sales strategy of the company to achieve ambitious growth targets. This includes overseeing

domestic and regional sales teams

, developing new market opportunities, building high-impact partnerships (especially with retail and F&B outlets), and driving revenue across all distribution channels. The role is strategic, analytical, and highly execution-focused, with a strong emphasis on expanding into new geographies such as

Kuala Lumpur

.

Key Responsibilities:

#

1.

Sales Strategy & Execution

Define, implement, and monitor a high-impact

sales strategy

aligned with business objectives. Lead

territory expansion

, with a focus on growing markets in

Singapore, Malaysia, and the Indian retail segment

. Establish

monthly, quarterly, and annual sales goals

and performance metrics for sales teams.
#

2.

Team Leadership & Performance Management

Recruit, train, and manage a

high-performing sales team

, including BDMs and key account managers. Provide coaching, motivation, and direction to ensure consistent sales performance. Monitor KPIs, conduct performance reviews, and set improvement plans where needed.
#

3.

Client & Market Development

Cultivate relationships with

key distributors, retailers, wholesalers, and restaurant chains

. Identify and develop new business opportunities in

Indian grocery outlets, food service operators, and cross-border partners

. Attend industry events, trade fairs, and exhibitions to expand the company's brand and reach.
#

4.

Sales Operations & CRM

Oversee the use and optimization of

CRM tools and sales analytics dashboards

. Ensure timely reporting of pipeline, forecast, and conversion data to senior management. Work closely with supply chain and finance teams to align stock availability with sales cycles.
#

5.

Pricing & Negotiations

Develop pricing strategies that ensure competitiveness and profitability. Lead high-value

negotiations with clients and partners

to close major distribution deals. Monitor competitor activity and adjust pricing models as needed.
#

6.

Cross-Functional Leadership

Collaborate with marketing to align promotional efforts with sales campaigns. Provide input into product development and packaging based on customer and market feedback. Support finance in preparing revenue projections and budgeting exercises.

Key Qualifications & Skills:

Bachelor's degree in

Business, Marketing, or related field

(MBA preferred).

8+ years of experience

in sales, with at least

3 years in a senior leadership role

, preferably in FMCG, food distribution, or wholesale. Proven experience in

regional market development (Singapore & Malaysia)

and working with

Indian retail channels

. Strong leadership, negotiation, and people management skills. Proficiency in

sales CRMs, Microsoft Office, and market analytics tools

. Languages:

English

(required);

Tamil or Hindi

is a plus, for Indian market engagement.

Work Environment & Benefits:

Dynamic role with

regional travel

. Attractive

salary package + commission/bonus

structure. Fast-growing business with

career growth opportunities

. * Exposure to a diverse and expanding customer base.