Job Description

Sales Director

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About Coeus International Holdings

Coeus International Holdings is a premium tuition agency specializing in providing high-quality, personalized academic support to students from Grade 1 to Grade 12 in Singapore. We focus on preparing students for both international and local examinations, ensuring academic excellence and seamless integration into top institutions.

The Role

The Sales Director is a key executive position responsible for developing and executing the agency's overall sales strategy, driving student enrollment growth, and expanding market share within the competitive tuition industry. This role requires a strategic leader who can manage a sales team, forge new institutional partnerships, and consistently meet ambitious revenue targets.

Key Responsibilities

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Strategic Leadership & Sales Growth

Strategy Development:

Design, implement, and manage a comprehensive sales strategy focused on achieving market penetration and accelerating enrollment for all tuition programs.

Revenue Management:

Own the annual sales budget and monthly revenue targets. Monitor key performance indicators (KPIs) and provide regular forecasts and performance reports to senior management.

Team Leadership & Management:

Recruit, train, mentor, and motivate the sales and consultation team to ensure high performance, professionalism, and adherence to sales process best practices.

Process Optimization:

Standardize and optimize the sales cycle, from initial lead generation and consultation to enrollment and payment processing, to maximize conversion rates.

Program & Market Focus

International Curriculum:

Lead sales efforts for programs catering to

Grade 1 to 12 students

following international school curricula (e.g., IB, AP, IPC).

Local & Entry Exams:

Develop and market specialized tuition packages for students preparing for

Local IGCSE

and

AEIS (Admission Exercise for International Students)

examinations.

New Program Launch:

Collaborate with the Academic Director to strategize the market launch and pricing of new subject or examination preparation courses.

Partnership & Business Development

Institutional Relations:

Identify and establish high-value referral partnerships with international schools, expat communities, educational consultants, and foreign chambers of commerce.

Client Acquisition:

Oversee B2C and B2B marketing initiatives to ensure a consistent pipeline of qualified leads for academic consultation.

Required Skills & Qualifications

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Experience:

Minimum of 5+ years of progressive sales experience, with at least 3 years in a senior management or Director-level role. Experience in the

Education, Services, or EdTech industry is highly preferred.

Educational Background:

Bachelor's degree in Business Administration, Marketing, or a related field.

Leadership:

Proven ability to lead, manage, and drive performance within a results-oriented sales team.

Market Knowledge (Essential):

Deep understanding of the

Singapore private education landscape

, including the requirements and sensitivities of international school curricula and admissions processes (e.g., AEIS).

In-depth knowledge of the education system and market in China

to effectively target and counsel international student prospects.

Familiarity with the generally UK/Commonwealth education system

(e.g., A-Levels, O-Levels, IGCSE) is essential for advising on curriculum pathways.
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Soft Skills:

Exceptional communication, negotiation, and interpersonal skills, with the ability to articulate educational value to parents and institutional partners.