Job Description

Overview

We are seeking a highly driven

Sales Director

with a strong hunter mentality to lead new business acquisition across our trading technology product suite. The ideal candidate will have deep understanding of

eFX, digital assets, or CFD trading solutions

, as well as proven experience selling to institutional clients such as banks, brokers, hedge funds, market makers, or trading desks.


This role requires someone who thrives in a fast-paced, high-growth environment, excels at generating new opportunities, and can drive the full sales cycle from prospecting to deal closure.

Key Responsibilities

New Business Acquisition

Identify, target, and acquire new institutional clients across APAC or global markets. Build and execute a proactive sales strategy to expand the adoption of our trading technology solutions. Own the entire sales lifecycle: lead generation, qualification, pitch, solution positioning, pricing, contract negotiation, and closing. Develop a deep understanding of client workflows, trading needs, and technology architecture to effectively advise and position our offering.

Market & Product Expertise

Demonstrate strong knowledge in any of the following domains: +

Electronic FX trading systems (eFX)

+

Digital asset trading and connectivity

+

CFD / multi-asset brokerage solutions

Stay updated on market trends, competitive landscape, liquidity workflows, and regulatory developments.

Client Engagement & Relationship Management

Build trusted relationships with senior stakeholders: Heads of eFX, Trading Technology, COO, CTO, Product, and Operations teams. Collaborate with product, engineering, and client onboarding teams to deliver a seamless client experience. Participate in industry events, conferences, and networking opportunities to enhance brand visibility.

Sales Performance & Reporting

Meet and exceed quarterly and annual revenue targets. Maintain robust pipeline management and forecasting accuracy. Provide continuous market feedback to influence product strategy and roadmap.

Requirements

Experience & Background

8+ years of sales or business development experience in

trading technology, liquidity solutions, or institutional connectivity

. Strong domain expertise in one or more of the following: +

eFX trading platforms

+

Digital asset trading infrastructure / connectivity

+

CFD or multi-asset brokerage technology

Skills & Competencies

Proven track record of hunting and closing new institutional accounts. Strong understanding of workflow solutions, connectivity, price engines, OMS/EMS, risk, liquidity aggregation, or bridge technology. Excellent communication, negotiation, and presentation skills. Strong network across banks, brokers, liquidity providers, hedge funds, or exchanges. * Ability to work independently, operate strategically, and deliver results under tight timelines.