Job Description

Key responsibilities


1. Sales and business development


Lead generation: Actively seek new catering opportunities through prospecting, cold calls, networking, and industry events.


Customer acquisition: Respond to telephone, online inquiries and present suitable catering solutions to potential customers.


Sales strategy: Develop and execute sales strategies to achieve and exceed individual monthly or annual sales targets.


Contract negotiation: Prepare proposals, quotations, and contracts, and negotiate terms and prices with clients.





2. Client relationship management


Build rapport: Cultivate and maintain strong, long-lasting relationships with new and existing clients.


Consultation: Assist clients with menu selection, event planning, and package customization to meet their specific needs and budget.


Follow-up: Conduct post-event follow-ups to gather feedback and identify opportunities for repeat business and referrals.





3. Event planning and execution


Coordination: Collaborate with internal teams, including culinary, operations, and logistics, to ensure smooth and timely delivery and setup of catering events.


Documentation: Accurately process catering orders and maintain records, including contracts, event details, and invoices.


Operational support: Ensure the overall smooth operation of catering functions, with a focus on delivering excellent customer service





4. Reporting and administration


Performance tracking: Track sales activities, manage the client database, and forecast revenue.


Analysis and reporting: Prepare and submit regular sales reports to management, reviewing sales performance and identifying areas for improvement.


Market intelligence: Stay informed about market trends, competitor activities, and customer demand to inform sales strategies and product development





5. Required skills and qualifications


Education: A diploma or degree in Hotel and F&B Management, Marketing, or a related field is preferred.


Experience: Previous experience in sales, business development, or account management, preferably within the F&B, catering, or hospitality industries.


Core competencies: Strong communication, negotiation, and interpersonal skills are essential.


Personal attributes: Candidates should be self-motivated, target-driven, and resilient, with a passion for sales and customer service.


Technical skills: Proficiency in Microsoft Office