Job Description

1. Strategic Sales Development

Develop and execute sales strategies to achieve revenue targets for heat exchangers, pressure vessels, and process skid systems. Identify new business opportunities and build a strong sales pipeline in key industries (e.g., oil & gas, power plants, EPC contractors, OEMs). Lead tendering and proposal development, including pricing, technical clarifications, and commercial negotiation. Build and maintain strong relationships with consultants, plant owners, procurement teams, and engineering firms.

2. Technical Sales Support

Understand customer specifications and process requirements to provide appropriate technical solutions. Collaborate with the engineering team to prepare design concepts and cost estimates for custom-built equipment. Conduct technical presentations and site visits when needed. Liaise with QA/QC and project management teams to ensure customer expectations are met.

3. Marketing & Branding

Plan and manage marketing initiatives such as

exhibitions, trade shows, webinars, product brochures

, and

industry directories

. Develop digital marketing materials and manage the company website and LinkedIn page with industry-relevant content. Position the company as a reliable partner through targeted branding in niche industrial segments. Gather market intelligence and monitor competitor activities, pricing trends, and new technologies.

4. Customer Management

Maintain customer databases and manage opportunities. Track and report on sales metrics, lead conversion rates, and proposal win/loss ratios. Follow up with clients post-project for feedback, referrals, and repeat business.

5. Leadership & Coordination

Manage and mentor a small team of sales engineers or marketing assistants. Coordinate closely with design, procurement, and production teams to align delivery schedules with client expectations. Participate in regular management meetings to present forecasts and market trends.

6. After-Sales and Account Expansion

Ensure customer satisfaction through follow-ups and coordination with service teams. Explore upselling opportunities, such as spare parts, performance upgrades, or long-term service agreements.

Required Skills & Competencies

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Engineering or technical background preferred (Mechanical/Chemical/Process Engineering). Experience in industrial sales of custom-designed process equipment or similar capital goods. Strong commercial acumen and negotiation skills. Ability to interpret P&IDs, heat duty specs, or mechanical drawings is a plus. Proficient in MS Office, CRM software, and marketing tools (e.g., LinkedIn Ads, AutoCAD exposure is a bonus). * Fluent in English (written and spoken); additional languages in ASEAN region advantageous.