Job Description

Founded in Singapore in 2013, Castlery is a digital-first lifestyle furniture brand serving an extensive 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space; a space they can thrive and be their best self. We are driven by curiosity to know our customers better each day, and to create the best-in-class furniture-shopping experience, to establish Castlery as customers\' lifestyle furniture brand of choice.As we continue to grow, we are looking for an SEO Lead Specialist to join us at our Global HQ in Singapore. Reporting into the Senior Marketing Manager (Global Marketing), this role entails both technical and content SEO strategy planning as well as operation management across Castlery\'s key markets. You will play a pivotal role in enhancing Castlery\'s online discoverability and search engine rankings, that ultimately drives incremental organic traffic.You may be the perfect candidate if you are passionate about home and furnishing, curious about consumer behavior, and have a strong interest in creatively solving problems for our customers.If making an impact gives you a reason to roll out of bed in the mornings, come join us!As the SEO Lead Specialist, you will be entrusted to:

• Take ownership for the overall (quantitative and qualitative) growth of SEO channel.
• Conduct regular audit and competitor analysis to generate holistic channel insights that can help inform key improvement areas and growth opportunities.
• Gatekeep and influence decision-making for channel initiatives, process improvements and key project prioritization.
• Work closely with internal and external stakeholders to ensure a smooth and high-quality implementation.
• Stay in-the-know on latest SEO trends, algorithm updates and channel best practices.
• Identify and resolve technical SEO issues
• Conduct thorough keyword research to identify target keywords and search intent
• Identify CRO opportunities for Organic Search channel

• Collaborate with our Product, Tech and other marketing teams to deliver groundbreaking SEO innovations

• Min. 3 years\' hands-on experience in Organic Search portfolio (technical and content SEO).
• Highly proficient in using and generating valuable insights from SEO tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Botify, etc.
• Data-driven individual with strong curiosity to dive deep into trends and the WHYs.
• Able to gather relevant data to derive and validate assumptions, creatively propose solutions to address key problems and positively influence decision-making.
• Experience in driving projects with efficient project management framework.
• Prior experience (with successful track-record) in running an SEO function within an organization and/or agency is a plus.
• Prior experience working in home and living category and exposure to the US market a plus.

Castlery