Job Description

Senior Ad Specialist (Google Search)

Join a multinational team of professional advertising specialists.
Each member of the team is responsible for managing advertising budgets of over one million dollars annually, providing services for our in-house developed app product. The team is well-equipped with end-to-end support, both front-end and back-end, operates in a flat organizational structure, responds swiftly, and maintains transparent communication. Through data-driven business decisions, we attract millions of paying users worldwide using the most scientific methods.

Responsibilities:

• Assist the Growth team in developing and executing Google Search Ads advertising strategies to promote app user acquisition and growth.
• Manage advertising accounts, create and optimize ad campaigns to ensure ads are displayed at the appropriate time, location, and in front of the right audience.
• Regularly monitor ad performance, conduct data analysis, and provide reports and recommendations on advertising strategies and effectiveness.
• Work closely and coordinate with other team members, creative teams, and data analysts to ensure consistency between advertising campaigns and overall growth strategies.
• Stay updated on market trends and competitors\' advertising strategies, enhance ad performance through testing and improving different ad formats and creatives.
• Maintain close contact with the Google Ads platform, staying informed about the latest advertising tools and features, and applying them to advertising strategies.

Requirements:

• Bachelor\'s degree or higher. At least 1 year of experience in Google Search Ads management, familiarity with Google Search Ads advertising.
• Candidates with experience in advertising for tool-based applications will be given priority.
• Experience in managing projects with an annual budget exceeding $100,000.
• Proficiency in using advertising analytics platforms and attribution tools.
• Strong learning ability, enthusiasm for researching new advertising trends, and Google Ads techniques, with the ability to iterate quickly. Interest in data, possessing strong data analysis, mining, and inference skills
• Bilingual in English and Chinese (oral and Written) to liaise with stakeholders overseas.

Company Reg No.: 201131609D | Licence No.: 11C4684 | Reg No: R22104835, Justin Tan

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