Job Description

We use cookies to offer you the best possible website experience. Your cookie preferences will be stored in your browser's local storage. This includes cookies necessary for the website's operation. Additionally, you can freely decide and change any time whether you accept cookies or choose to opt out of cookies to improve the website's performance, as well as cookies used to display content tailored to your interests. Your experience of the site and the services we are able to offer may be impacted if you do not accept all cookies. Modify Cookie Preferences
Reject All Cookies Accept All Cookies
Press Tab to Move to Skip to Content Link
Search Jobs

Senior Assistant Manager, Marketing
Posting Start Date: 23/10/2025
Schemes of Service: Corporate
Division: SITLEARN
Employment Type: Fixed Term
: Senior Assistant Manager, Marketing
Department: SITLEARN
Location: SIT Punggol Campus
Work Arrangement: Hybrid (On-campus and remote)
Reports to: Assistant Director, Marketing
Employment Type: Full-time
About SITLEARN
SITLEARN Professional Development is the lifelong learning arm of the Singapore Institute of Technology (SIT). Our mission is to empower adult learners with industry-relevant skills and knowledge to thrive in a rapidly evolving world. We offer a diverse portfolio of upskilling programmes designed to support career transitions, deepen professional expertise, and foster continuous growth.
The Role: Championing B2C Growth for Lifelong Learning
SITLEARN is on a mission to grow our impact among individual learners (B2C) in Singapore's workforce by making lifelong learning accessible, relevant, and inspiring. To support this, we are seeking a mission-led, full-funnel marketing enthusiast to join our dynamic marketing team.
As Senior Assistant Manager, Marketing, you will play a pivotal role in driving awareness, generating interest and leads, enabling enrolment and building an engaged community of learners for SITLEARN's growing suite of upskilling programmes, such as Executive Education, SkillsFuture Career Transition Programmes, Competency-based Stackable Micro-credentials bachelor's degree offerings, and more.
Key Responsibilities

• Develop and execute integrated marketing campaigns across the full funnel - from awareness to conversion - tailored to audience segments amongst individual learners.
• Leverage a mix of digital, social, content, email, search, and offline channels to reach and engage target audiences effectively.
• Craft compelling narratives that resonate with learners, combining the art of storytelling with the science of user behaviour and business metrics.
• Use data to drive decisions. Track campaign performance, optimise for ROI, and experiment with new approaches to improve outcomes.
• Collaborate cross-functionally with programme, faculty and lead development teams, external partners and agencies to bring campaigns to life, and goals achieved.
• Be bold, be curious. Test, learn and iterate to find what works best for our learners and our mission.

Qualifications & Skills

• Tertiary qualification in Marketing, Communications, Business, or a related field.
• Five or more years of relevant experience in marketing, preferably with exposure to B2C or full-funnel campaign management.
• Strong understanding of digital marketing channels and tools (e.g., SEO/SEM, social media, email marketing, analytics platforms).
• Proven ability to develop and execute multi-channel marketing strategies.
• Data-driven mindset with experience in performance tracking and campaign optimization.
• Excellent storytelling, copywriting, and content development skills.
• Creative thinker with a passion for experimentation and innovation.
• Strong project management and stakeholder engagement skills.
• Highly adaptable to changes and challenges, thrives in ambiguity and chaos.
• Experience in the education sector is not required, but a genuine passion for lifelong learning is essential.
• Experience in people leadership and management are a plus.

Copyright 2025 Singapore Institute of Technology. All Rights Reserved.
x
Cookie Consent Manager
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Required Cookies
These cookies are required to use this website and can't be turned off.
Show More Details
Required Cookies Provider Description Enabled
SAP as service provider
We use the following session cookies, which are all required to enable the website to function:

• "route" is used for session stickiness
• "careerSiteCompanyId" is used to send the request to the correct data centre
• "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor
• "Load balancer cookie" (actual cookie name may vary) prevents a visitor from bouncing from one instance to another

Functional Cookies
These cookies provide a better customer experience on this site, such as by remembering your login details, optimising video performance or providing us with information about how our site is used. You may freely choose to accept or decline these cookies at any time. Note that certain functionalities that these third-parties make available may be impacted if you do not accept these cookies.
Show More Details
Functional Cookies Provider Description Enabled
Vimeo
Vimeo is a video hosting, sharing and services platform focused on the delivery of video. Opting out of Vimeo cookies will disable your ability to watch or interact with Vimeo videos.
YouTube
YouTube is a video-sharing service where users can create their own profile, upload videos, watch, like and comment on videos. Opting out of YouTube cookies will disable your ability to watch or interact with YouTube videos.

Skills Required