Job Description

We are hiring! Changi Rewards, the travel and retail loyalty program of Changi Airport is looking for a marketing senior associate. As part of the Rewards Marketing team, you will be responsible in driving customer acquisition and visits, increasing customer engagement and spend.
The successful candidate will be accountable for the day-to-day management of the loyalty programme, developing customer journeys and experience, and driving engagement initiatives. This is an individual contributor role. If you are passionate and excited about developing a best-in-class travel and retail loyalty program like us, join us!

Key Responsibilities

• Develop in-depth understanding of our members through data analysis and transform data insights into action plans to improve business performance.
• Focus on customer segmentations, customer journeys and customer lifecycle management, and leverage on marketing automation tools to carry out customer lifecycle marketing.
• Involve in brand refresh and program revamp to increase awareness and engagement through branding and marketing.
• Implement Rewards campaigns and data-led marketing initiatives to drive conversion and retention.
• Organise members exclusive events to drive footfall, sales and unique customer experiences, managing end-to-end from conceptualisation, planning and execution to post-event analysis.
• Drive personalised engagement with members via various communication channels such as eDM, website, in-app, and other touchpoints.
• Track the overall CRM programme marketing performance and provide regular update of programme performance.
• Adopt best CRM practices and innovations, and develop best-in-class loyalty program to both travellers and non-travellers through a suite of offerings and unique experiences.

• Brand Heath Index
• Customer acquisitions/visits
• Spend per member
• Penetration rate for active members
• Digital Engagement metrics

• Good degree with 1-2 years of experience in loyalty marketing, preferably in retail/ hospitality/tourism/banking/transport industry.
• Familiar with customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention.
• Experience in hyper-personalisation campaigns across different customer segments and journeys through different channels.
• Independent and self-driven individual who is a team player and agile to changes.
• Ability to manage multiple stakeholders, cross-collaborate and multi-task.
• Excellent communications with both creative and analytical mindset.
• Advanced in MS Office (Excel and Powerpoint), knowledge in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and campaign management tools eg Braze, Session M, Adobe Experience Cloud) highly desirable.

Changi Airport Group