Job Description

We are hiring! Changi Airport is looking for a senior associate to drive growth for Changi Rewards, the travel and retail loyalty program of Changi Airport. As part of the Rewards Marketing team, you will be responsible in generating new revenue stream, supporting new partnerships and increasing customer engagement and spend through data-driven marketing.
This is an individual contributor role and you will be reporting to a marketing manager. If you are excited about developing a best-in-class travel and retail loyalty program like us, join us!

Key Responsibilities

• Develop in-depth understanding of our members through data analytics and transform insights to actionable plans.
• Track loyalty marketing performance and responsible for regular data dashboard reporting.
• Identify and pursue new business opportunities that are aligned with company\'s objectives.
• Actively source and collaborate with potential strategic partners to grow the loyalty partnership eco-system for win-win. Support and establish good relationships with partners. Experience with B2B pitching, and new lead generation is a plus.
• Develop assets to generate new revenue stream through innovation for profitability.
• Implement hyper-personalised customer journeys and engagements via various channels such as eDM, website, in-app and other touchpoints.
• Implement data-led loyalty marketing initiatives to boost engagement and spend amongst members.

• New revenue generation
• Spend per member
• Member penetration rate
• Brand and digital engagement metrics

• Good degree with at least 1 to 2 years of experience in loyalty marketing preferably in the retail/ hospitality / tourism / banking / transport industry.
• Experience in driving partnerships and new revenue generation for profitability. Track record on sales and revenue generation is desirable.
• Data-driven with strong analytical skills and business acumen, with keen interest to transform insights into growth opportunities and possess \'can-do\' attitude.
• Demonstrated success in customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention.
• Expertise in hyper-personalisation campaigns across different customer segments and journeys through different channels.
• Innovative, independent and pro-active individual who is a team player and agile to changes.
• Ability to manage multiple stakeholders and partners, cross-collaborate and multi-task.
• Excellent communications with both creative and analytical mindset.
• Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and customer engagement platforms (eg Braze, Session M, Adobe Experience Cloud) highly desirable.

Changi Airport Group