Job Description

We are looking for a motivated individual with a passion for the aviation industry and a keen interest in the spearheading and orchestrating digital transformation efforts of Changi Airport Group. You will be driving the growth of our consumer mobile application and related products that will transform our business and bring customer experience to greater heights.You should possess exceptional interpersonal skills, deep understanding of market trends, as well as a flair in crafting compelling narratives and executing targeted marketing campaigns. You are expected to leverage data-driven insights and innovative marketing techniques to drive cohesive and consistent communication strategies, in close collaboration with multiple stakeholders in cross-functional teams.In this role, you will be part of the marketing team that plans and develops strategic marketing strategies to raise awareness, drive adoption, and enhance user engagement for the Changi App. You will play a pivotal role in supporting the enterprise growth strategy, with opportunity to dabble in user lifecycle programming and digital product management.Responsibilities

• Work with agencies and internal marketing teams on development and implementation of full spectrum marketing strategy to grow the Changi App branding, as well as to drive awareness, adoption, and user engagement through multi-channel platforms, e.g. paid/owned digital, social, on-premise, and out-of-home media.
• Support enterprise marketing efforts including 360 marketing campaigns, activations, and/or gamifications from conceptualization, creative development, copywriting, content creation, to operationalization.
• Foster strong and synergistic collaborations and be up to date on all marketing initiatives driven by the various digital products/programmes in the ecosystem.
• Manage in-app publicity real estate/tools which can be used by internal businesses to publicise their services and products; scope includes scheduling, and content/assets management.
• Monitor, measure, and analyse app usage, engagement, feedback, and marketing performance to derive insights for optimisation of marketing spend and maximising of ROI.
• Conduct research on relevant industry news, and/or trends to inform and shape marketing, engagement, and gamification strategies.
• Keep a close tap on customer feedback, ratings, and reviews to facilitate product enhancement and app optimization efforts.
• Be a part of the Changi account user lifecycle management team to design onboarding, cross-marketing, and winback programmes to achieve enterprise goals.
• Work with developers and UI/UX designers to support product development, experimentation, iterations, and user testing for existing and/or new product/feature.

• At least 2 years of work experience in a marketing role

• Degree in Business/Marketing/Mass Communications or a related field
• Experience in digital marketing or loyalty marketing fields will be advantageous
• Good knowledge on digital trends in the new media landscape
• Good understanding of the use and effectiveness of omni-channel marketing tools and methodologies
• Familiar with marketing tech platforms like Adobe Experience Cloud (AEM, Analytics, Target and AAM), or web analytics and reporting tools
• Keen interest in working with datasets for campaign deliverability and post campaign analysis
• Proficient in Adobe Photoshop or Illustrator (or any other design software), and basic photo/video-taking
• Proficiency in Adobe Premier Pro (or any other video editing software) and/or Figma would be a bonus
• Creative flair with keen acumen on customer-centricity
• Strong organisation and stakeholder management skills
• Demonstrate strong ability to translate data to actionable insights
• Results oriented with ability to solve problems effectively
• A good team player that is resourceful and able to work independently
• Ability to multi-task and thrive in a dynamic and fast paced environment
• Motivated and driven, with a curiosity and openness to constantly look for new solutions and ways of working to tackle new challenges
• Excellent written and verbal communication skills

Changi Airport Group