Job Description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job Purpose

Responsible for co-developing and execution of the future strategy of digital acquisition for DBS Credit Cards and Debit Cards and delivery of business outcomes. Develop experiments and initiatives to deliver business outcomes and increase market share for DBS Cards. High opportunities for career growth.

Responsibilities

• Propose and execute plans to drive New To Credit Card signups, to key customer segments through internal and external channels.
• Regular market scanning aimed at uncovering new opportunities for digital acquisition and increasing market share and penetration into our customer base.
• End-to-end Campaign execution - from campaign planning to execution across multiple digital platforms Track customer eligibility and perform fulfilment for campaigns.
• Measure campaign effectiveness with a detailed analysis on funnel performance, from source of leads, ease of application to approval rates.
• Customer exception handling and timely resolution of issues impacting customer experience during onboarding.

(1) Key Accountabilities

• Drive Credit Card acquisition - Develop acquisition strategies to achieve overall Acquisition targets; increase market share and drive higher penetration to the customer base.
• Drive uplift in business metrics and funnel conversion. Co-create experiments and strategies with cross functional teams, drive consensus with multiple stakeholders from functional teams from Martech, Data team, Ops and Call Centre.
• Continuous improvements across all client facing touchpoints to ensure quality service delivery and joyful customer experience. Embedding voice of customer in all initiatives. Improving customer experience ratings.
• Manage and resolve customer exceptions revolving around Customer Onboarding and Credit Card/Debit Card application.

Requirements

• Minimum 2 years of experiences.
• Self-motivated and a desire to learn and develop professionally.
• Have digibank access and use Online or Mobile Banking.
• Good communication and presentation skills.
• Strong drive to achieve results.
• Meticulous and detailed-oriented.

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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