Job Description

Senior Associate/Manager, Brand (1 year contract)

Work type: Contract, Full-time
Location: Singapore
Categories: Marketing and Facilitation

About EDB
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore\xe2\x80\x99s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.
For more information on EDB, please visit www.edb.gov.sg
About the Brand role You will be part of a dynamic team shaping the future of Singapore\'s economic development. The EDB Brand Marketing and Communications division undertakes the development and implementation of EDB\xe2\x80\x99s global marketing and communication strategies to reach and engage our international business audiences and stakeholders in EDB\xe2\x80\x99s key markets. The Brand team is responsible for the translation of EDB\xe2\x80\x99s business and marketing objectives into branding strategies and work plans.
The role of Manager/ Senior Associate, Brand assists with the execution of EDB\xe2\x80\x99s branding efforts, centred around the translation of a unified nation brand \xe2\x80\x9cBrand SG - Passion Made Possible\xe2\x80\x9d, to EDB\xe2\x80\x99s business audience.
You will work as part of the team, with Senior Managers and external agencies to develop, drive and execute a bold and sound brand strategy that positions Singapore as desirable business destination. The key responsibilities for this role include the following work streams:
Brand Campaign

• Manage integrated brand campaign across paid, earned, owned and partner channels. This involves campaign strategy, execution of campaign plans, and performance reporting
• Localise the campaign in our key markets including Germany, Japan, Singapore, UK and the US. This would include working with international markets colleagues to integrate campaign messaging within their plans

Brand Proliferation

• Develop and govern a suite of Brand SG and EDB assets and toolkits including visual assets, design templates, merchandise to build brand awareness and drive brand proliferation and love
• Support whole-of-government adoption of Brand SG through partnership with sister agencies
• Perform brand guardianship role to ensure accurate application across EDB and partner touchpoints

The successful candidate should have/be:

• A degree in relevant disciplines including, but not limited to Marketing, Mass Communications, New Media, Humanities
• Minimum 4 years of experience in a marketing agency or a corporate/government-side marketing communications/corporate communications role
• Strong project management skills and execution excellence
• Strong analytical skills
• Integrated thinking across channels, with a keen ability in fostering strong partnerships with stakeholders for success
• Resourceful and independent, able to deliver quality work with limited supervision
• Singaporean

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. We regret to inform that only shortlisted candidates will be notified. Advertised: 02 Feb 2023 Singapore Standard Time
Applications close: 30 Jun 2023 Singapore Standard Time