Job Description

Overview of the job

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Japan Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your team

You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

How success looks like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Japan
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Identify Japanese consumers\xe2\x80\x99 needs and wants for P&G\xe2\x80\x99s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Japanese consumers\xe2\x80\x99 unmet needs
• Communicate with Japanese local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide Japan delivery team for execution
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

Role Requirements

• A college degree (Bachelor\xe2\x80\x99s or Master\xe2\x80\x99s, preferably with some business focus)
• Excellent forward-thinking, strategic and courageous leadership skills
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities

About us We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\xc2\xae, Ariel\xc2\xae, Gillette\xc2\xae, Head & Shoulders\xc2\xae, Herbal Essences\xc2\xae, Oral-B\xc2\xae, Pampers\xc2\xae, Pantene\xc2\xae, Tampax\xc2\xae and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more. We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.