Job Description

Marketing & Business Development|others|Full-time

Job description

Who are we?

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

What you will do:
Grow Genshin Impact\xe2\x80\x99s player base in Germany/France/Russia

Architect high-impact strategic plan and optimize local brand positioning to target new audience segments based on market insights.
Establish and evolve important marketing deliverables that improve new player acquisition, engagement, retention and evangelism.
Increase brand awareness both within and outside the gaming space.
Keep track of evolving market situation, conduct market trend insights and analyses, and make activation decisions based on insights

Deliver high-impact marketing campaigns

Design overall marketing campaign, deliver influencer marketing, viral marketing, event marketing, brand collaboration and all other local marketing campaigns.
Set and achieve ambitious media campaign objectives.
Conduct brand lift studies, track awareness KPIs and analyze campaign performances.
Source suitable vendors and manage entire media plan execution process.
Coordinate and communicate with internal teams (User Acquisition, PR, Social Media), to maximize marketing effect during promo periods.
Work with external partners on joint / co-marketing campaigns

Increase overall localized content capabilities

Work with internal stakeholders (including but not limited to creative and localization teams) to adapt and better utilize resources for German/French/Russian market.
Explore and maintain German/French/Russian local media and partner resources.
Negotiate with media agencies and partners to deliver the most localized content.

Requirements:
Essential qualifications

3+ years\xe2\x80\x99 experience in PC/mobile gaming brand management and product marketing (candidates with more experience will be considered for a senior role).
Familiar with global branding mindset and local distribution methods of PC/mobile games in Europe.
Excellent communication skills in both English AND either Russian, French or German. Strong organizational and planning skills; self-motivated with excellent time management and multitasking ability.
Able to use social analytics tools, e.g., Sensor Tower, Adjust, to gather and interpret data.
Excellent written and verbal communication and presentation skills.
Relationship builder, able to negotiate with and influence stakeholders.
Problem solver with strong critical thinking skills and a results-driven attitude.
Team player with proven experience working in cross-departmental projects.
Passion for anime and games, enthusiastic and informed on gaming culture.

Desirable qualifications

Experience in launching at least one major integrated media campaign for an AAA game will be a big plus.
Free-to-play/live service campaign experience will be a big plus.
Mandarin Chinese language skills will be a huge plus.

\xef\xbb\xbfWe are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you\'re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.