Job Description

Introduction

The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

This is a Senior Business Development role with responsibility for driving The Economist Group\xe2\x80\x99s business in Singapore across print, digital and content offerings.

We are looking for a highly-strategic individual who is comfortable having a consultative discussion with middle to senior ranking executives across multiple industries. The suitable candidate should possess the intellectual skills and experience needed to understand and interpret their business marcom strategies, objectives and KPIs, and provide the optimum Economist Impact product solution.

A key skillset is the ability to understand the story a client wants/ needs to tell; and to help strategize ways in which The Economist Group can help the client tell that story in a compelling way for the target audience and in a way consistent with our editorial quality and guidelines. This means understanding intellectually the content and recognizing the impact for, and value to, the target audience.

Accountabilities

How you will contribute:

• Meet and exceed revenue targets for Economist Impacts suite of solutions.
• Prospect and convert leads, monitor the advertising of competitive publications and sites
• Work with South East Asia team on short and long range plans for improved revenues, policies, problem solving, etc
• Engage clients primarily from Financial Services industry to unearth business opportunities
• Develop and maintain long-term relationships with regular and potential partners and maintain high visibility with customers and others in the industry in order to maintain a leading edge
• Develop meaningful relationships with key agency stakeholders to ensure The Economist is receiving media briefs, and is top of mind during the planning and procurement process for their clients.
• Create and propose integrated packages when appropriate together with events and research based products
• Maintain and grow existing relationships with clients and agencies, and liaise with colleagues in other offices
• Grow and maintain a healthy pipeline of prospective new opportunities, and update these in Salesforce as they progress through the sales cycle and manage expenses within budget
• Work closely with The Economist Group\'s wider sales team to grow print and digital advertising revenue and ensure that Economist Impact\'s suite of products is top of mind among advertisers seeking to reach an influential business audience.

• Bachelor degree holder in any discipline with a minimum 5 years of regional business to business sales experience and/or advertising sales experience with a consistent record of exceeding targets
• Experience in media and advertising sponsorship sales with a strong background in digital advertising and/or agency experience
• Specific and deep related detailed understanding of the digital marketing and media space
• Familiarity with targeted high level sponsored activities and ability to articulate the concept of thought leadership as a marketing strategy
• Strong general business, political and current affairs knowledge. The ability to converse and ask questions around a broad range of topics will increase the success of this role
• An understanding of the workings of advertising and media agencies is an advantage
• Knowledge of specific software packages or other technical IT skills, Word, Excel, PowerPoint, SalesForce)
• Proven ability at consultative selling and relationship management
• An excellent communicator with a strong presence, good presentation skills and rapport with clients of various levels of seniority
• Proactive approach to creating customer focused packages from a portfolio of products
• Ability to spot and exploit commercial opportunities for the Group and to take part in product/idea development process
• Ability to develop and manage a pipeline of business
• Ability to be a results-oriented, self-starter with the drive and determination to succeed
• Ability to be independent and resourceful, but committed to being a team player
• Ability to be well-organized and efficient at managing time to meet target deadlines with minimal supervision and ability to cope well under pressure

The Economist Group