We are seeking a highly skilled Senior Campaign Specialist with hands-on expertise in Adobe Campaign Classic to lead campaign execution and workflow creation. This role is pivotal in driving personalized customer engagement through robust campaign orchestration and delivery.
Key Responsibilities
Design, build, and execute multi-channel marketing campaigns using Adobe Campaign Classic.Develop and optimize complex workflows for targeted audience segmentation and delivery.
Collaborate with cross-functional teams to align campaign strategies with business goals.
Customize campaign elements using JavaScript, HTML, and CSS.
Manage push campaigns via SMP platforms and ensure timely delivery.
Monitor campaign performance and provide actionable insights for continuous improvement.
Required Skills & Qualifications
Adobe Certified Campaign Classic Business Practitioner.
Minimum 3 years of hands-on experience with Adobe Campaign Classic.
Strong proficiency in workflow creation, delivery setup, and campaign execution.
Working knowledge of JavaScript, HTML, and CSS for campaign customization.
Experience with push campaign platforms (e.g., SMP).
* Excellent communication and stakeholder management skills.
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