Job Description

Date posted: Apr 18, 2023



Location: Singapore, SG



Job Function: Other



Job Type: Temporary



Job Requisition ID: 15681

Senior Content Designer

About the Unit

For over a century Yara has worked to feed the world and protect the planet, and our mission is to do so in a responsible and sustainable way. YAA will require special focus on sustainability KPIs related to scope 3 emissions and regenerative agriculture. This role will be the go-to expert for creating value from our sustainability focused initiatives. Fully understanding our sustainability KPIs and being the enabler for the organization to reach our goals and create value. Keeping focus on YAA strategic priorities will be key to success of this individual. This position will be part of the regional innovation and impact.

Responsibilities

As a Senior Content Strategist, you will be responsible for leading and mentoring a team of content creators, designers, and strategists, developing and executing a comprehensive content strategy for a product as well as associated platforms, and staying up to date with emerging content trends and technologies.

• Act as a consultant and mentor to multiple content teams, providing guidance and support to ensure that they are meeting business goals and delivering high-quality content.
• Develop and execute a comprehensive content strategy that aligns with the company\'s goals and objectives for the agricultural sector, taking into account the different digital literacy levels of farmers.
• Establish and maintain relationships with key stakeholders, including internal teams and external partners, to ensure that the content strategy is aligned with business objectives.
• Define key brand messages and value propositions for content and ensure that they are communicated effectively across all channels and audiences.
• Develop and maintain content workflows and governance to ensure that the content creation process is streamlined and consistent across the organisation.
• Conduct content audits and use data to identify opportunities for improvement and growth in existing content.
• Prioritise and plan content for multiple channels and audiences, ensuring that the content is optimized for search engines and adheres to SEO best practices.
• Monitor content traffic, engagement, leads, and conversions using analytics tools and make recommendations for improvement.
• Collaborate with research teams to conduct stakeholder interviews, user research, and competitor analysis to inform content decisions.
• Manage editorial calendars and delegate content creation tasks to team members as needed.
• Stay up-to-date with emerging content trends and technologies to ensure that the company\'s content strategy remains relevant and effective.

Profile

• Bachelor\'s degree in content creation or user experience, or equivalent work experience. Advanced degree preferred.
• 3\xe2\x80\x935 years of experience in content strategy or a related role, preferably in a digital agency or technology company.
• Proven track record of developing and executing successful content strategies that drive business results.
• Strong leadership skills, with the ability to guide and mentor junior team members.
• Excellent communication and stakeholder management skills, with the ability to influence and guide others towards achieving business objectives.
• Advanced knowledge of user research methodologies and the ability to incorporate research findings into content strategy decisions.
• Advanced knowledge of SEO best practices and the ability to optimize content for search engines.
• Strong project management skills, including the ability to prioritize and manage multiple projects simultaneously.
• Familiarity with content management systems and publishing workflows.

Additional Information

Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) in our business strategy and has more than 400 employees worldwide involved in D&I ambassador networks.

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