Job Description

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say..."Hello BIG Possibilities".
Powering the Future with AIDA
To lead the next phase of our AI evolution, we've launched a new business unit AIDA - Artificial Intelligence & Data Analytics - a strategic engine driving our transformation designed to scale our AI ambitions with precision and purpose. This marks a pivotal shift in how we operate, innovate, and serve to embed intelligence into every layer of our business.
At Singtel, this is more than a technology upgrade. It's a strategic transformation that redefines how value is created across the enterprise core-- augmenting human capabilities and unlocking entirely new potential. It is a transformation journey by aligning people, platforms, and processes under one cohesive strategy. Our mission is to build AI literacy, and foster a culture where intelligence empowers people.
We welcome you to join us on a transformational journey that's reshaping the telecommunications industry -- and redefining what's possible with AI at its core. Grow with us in a workplace that champions innovation, embraces agility, and puts human potential at the heart of everything we do.
Be a Part of Something BIG!
As a Senior Data Scientist within the AI & Data Analytics (AIDA) business unit, you will assume a key role in driving insights discovery and AI/ML model development to predict and respond to market changes and their impact on Singtel's business. Your work will influence critical decisions across the organization--enabling data-driven strategies that uncover new customer insights, optimize operations, and unlock new revenue streams.
In this role, you will play a leading part in advancing telco assurance initiatives, where AI is used to personalize and scale insurance offerings integrated with telco products and services. You will develop predictive models for customer eligibility, purchase propensity, and cross-sell optimization. This includes close collaboration with external insurance partners to co-create data-driven AI/ML solutions. By combining telco intelligence with insurance data, you will help shape innovative, embedded insurance solutions that extend customer lifetime value and drive ecosystem growth..
Make An Impact By

• Lead Data Science Initiatives: Drive AI/ML initiatives supporting Singtel's insurance offerings by working closely with stakeholders from Marketing, Product, and external insurance partners. Define problem statements and architect end-to-end solutions--including the use of Generative AI and LLMs where applicable--to align with strategic objectives, regulatory requirements, and partner needs.
• Model Development & Integration: Design, build, and productionize analytical models that enable intelligent decisioning within insurance journeys. This includes models for propensity to purchase, car ownership detection, travel propensity, and road tax renewal prediction. Integrate these models into customer-centric decision engines while championing best practices around model governance, scalability, explainability, and continuous performance monitoring.
• Customer Behavior & Lifecycle Analysis: Leverage customer behavioral data across Singtel's Mobile, Broadband, and entertainment services to uncover actionable insights related to life stage, affluence, and lifestyle preferences. Maintain and enhance analytical models that inform segmentation, product targeting, and value-based engagement strategies. Enable data exploration, insight discovery, and controlled experimentation (e.g., A/B testing, uplift modeling) to support lifecycle marketing and campaign optimization.
• Data Exploration & Experimentation: Enable robust data exploration, insight discovery, and experimentation for lifecycle marketing campaigns. Devise and execute rigorous A/B tests, segmentations, and optimization strategies to continuously improve business outcomes.
• Technical Mentorship & Code Quality: Provide guidance to junior data scientists and collaborate on code reviews to ensure adherence to best practices, maintain high code quality, and promote knowledge sharing within the team.
• Stakeholder Communication: Communicate complex analytical findings and recommendations to diverse audiences--ranging from technical teams to senior leadership--in a clear, concise, and compelling manner.

Skills for Success:

• Bachelor or Postgraduate degree in computer science, mathematics, statistics, or a related field, with at least 3 years of relevant working experience.

• Deep technical and data science expertise, demonstrating proficiency in:
• Machine Learning & Statistical Modelling: Including linear regression, GLMs, time series forecasting, supervised learning (e.g., gradient boosted trees, neural networks), segmentation, clustering, design of experiments, and causal inference.
• LLMs & Generative AI: Fine-tuning and evaluation of large language models (e.g., GPT, LLaMA), prompt engineering, red-teaming, and performance monitoring
• Efficient data manipulation (with skills in SQL, Python, Spark, Hadoop/Hive, and Databricks) and data visualization (using tools like Power BI).
• Familiar with software engineering best practices, including modular code design, reproducibility, and testing. Proficient with version control tools such as GitHub, GitLab, and Bitbucket
• Exposure to cloud platforms (e.g., Azure AWS, GCP) and ML lifecycle tools (e.g., MLflow, Airflow)
• Strong problem-solving skills, with the ability to identify and solve complex business problems through data analysis.
• A team player with a customer-focused mindset, able to work well in a team and passionate about delivering exceptional customer experiences.
• Excellent data visualization and communication skills, with the ability to present insights and findings in a clear, concise, and compelling manner, both in written and verbal form.

Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

Skills Required