Job Description

:About UsManeuver Marketing is dedicated to building, operating and scaling brands.In 5 years, we grew our own health and wellness brand from $0 to USD$150M+ in annual revenue, serving more than 2,000,000 customers worldwide. Our brand\'s success is driven by our commitment to providing high-quality health products. This result has brought us recognition by The Financial Times, ranking us 12th among Asia Pacific\'s High-Growth Companies in 2023 and ranking us 25th in 2024. In both 2023 and 2024, The Straits Times and Statista consistently recognized us as one of the top 10 fastest-growing companies in Singapore.As we continue towards our vision of building a billion-dollar portfolio of brands and products, we\'re looking for talented individuals to join the family.Who We\'re Looking For:As a Senior Copywriter, you are responsible for writing homerun offers and angles for our range of supplements. We will assign you to growth-oriented projects that require your skillset most. You will work on a variety of copy - that includes advertorials, landing pages and upsells & cross-sells through CRO, video ads - to find product-market fit and drive the customer acquisition engine for our brand. Upon validation, you will productize your new copy discoveries and turn them into scalable writing processes for other writers through creative thinking models, and/or AI.Key Outcomes

• Create and improve ads, script, funnels, and offers to acquire/retain customers profitably. (based on KPIs)
• Expand the market-message fit for our range of supplements.

• Identify key gaps within the funnel based on campaign reports & implement needle moving improvements to bump ROAS. (ad copy, creatives, landing pages, upsells)
• Create a steady stream of fresh hooks, angles & arguments to beat existing control ads/ pages/ scripts.
• Collaborate with Growth strategists (Media Buyers) / Designers/ Editors/ Project managers to achieve key KPIs.
• Refine customer profiles to deepen insights on psychological triggers. (pain points, motivations, fears, desires, objections, narratives, emotional states etc)
• Create new, exciting claims that differentiate products without flouting compliance policies.
• Break down competitor/ cross-industry advertising strategies to develop new messaging strategies.
• Proof read other writer\'s copies and offer useful improvements/ insights.
• Build and train AI copy models with existing customer/ winning ad data to deepen internal copy knowledge.

• 5+ years of experience in direct response copywriting.
• Strong analytical skills - able to dissect core drivers of working ads
• Proven framework for research, identification of psychological triggers, messages & angle testing
• High level storytelling, sales and persuasion skills
• Ability to distill new concepts into applicable principles and roll out them out to new writers quickly
• Independent problem solver who is resourceful and able to manage multiple projects end to end
• Organized & meticulous
• Obsessed with psychology, persuasion & advertising
• Dialed into the industry: Eg involved in the DTC twitter, DRM/copy advertising spaces
• Interested in applying skill sets in the right (highly scalable) opportunity/vehicle
• Bonus: Experience, knowledge or interest in behavioral psychology, sociology, economics, neuro linguistic programming, personality profiling, sales

• Competitive salary and performance based bonus.
• Opportunities for personal development and advancement.
• Collaborative and dynamic work environment.

Maneuver Marketing