The Senior Director, Regional Marketing & eCommerce - Asia Pacific (APACx, excluding GCM) will be responsible for building, leading, coaching and supporting a world-class and high-performing Regional Marketing & eCommerce team. Crucial to this role is developing, driving, and delivering the regional Marketing & eCommerce strategy in support of key markets, hotels, and ownership groups, driving towards excellence in digital channel revenue and share growth. The Regional Marketing team brings to life the unique customer promise and key value proposition of Hilton\'s portfolio of brands by defining, creating, and delivering exceptional multi-channel integrated marketing campaigns and customer experience designed to drive business results for the region.Reporting to the Vice President of Marketing & Loyalty - APAC, you will be the voice of the business, the region, and the customer. Through a deep understanding of consumer insights and business results, you will lead initiatives that span multiple markets including driving direct and deeper relationships with consumers, engaging audiences who are showing intent to travel so that they get to know, love, prefer, and choose Hilton for more of their travel occasions. Additionally, you will partner with other Marketing and Loyalty teams within the region, ensuring that critical regional market nuances / needs are captured and addressed, to build omni channel marketing strategies from creative development and execution to media planning and social media. These strategies will not only drive revenue and market share, but also build brand love and loyalty among existing guests and cultivate and engage new customer segments.As the primary regional digital and marketing expert, you will cultivate, build, and leverage in-market relationships, representing the function amongst other area disciplines, including but not limited to Operations, Commercial, Brand Support, and Development. You will establish a regional culture of accountability, teamwork, collaboration, and ultimately revenue and channel performance.Are you ready to join the team responsible for shaping the strategy for this iconic and award-winning brand and spearheading its growth in what is certainly the most dynamic and exciting region in the world?HOW YOU WILL MAKE AN IMPACTYour role is important and below are some of the fundamental job duties that make your work unique.
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