Job Description

Senior Executive, Marketing & Communications

We seek a dynamic and results-driven marketing specialist to join our dynamic team. As a vital member of our marketing team, you will play a crucial role in driving our brand visibility and creating captivating campaigns that will leave a lasting impression on prospective students and drive student enrolment. If you are a creative spirit with an analytical mind and a keen eye for detail, join us and be at the forefront of shaping the next generation\'s educational journey.

Key Responsibilities & Duties

• Support the Marketing team in campaign planning and production by working closely with media owners/agencies/vendors (local and overseas) to ensure timely campaign launch and high-quality execution.
• Collaborate with internal stakeholders to ensure campaign needs are met and to align marketing efforts with our corporate objectives.
• Manage leads garnered through campaigns.
• Research competitors and stay informed about the latest industry trends, digital marketing innovations and best practices to incorporate fresh ideas into our marketing strategies.
• Track marketing expenditure and campaign performance.
• Work closely with Brand team to ensure alignment with brand messaging and content marketing.
• Assist in marketing-related training events for stakeholders.
• Support marketing-related procurement tasks and other ad-hoc projects as assigned from time to time.

• Bachelor\'s Degree in Marketing, Business Administration or a related discipline with a good understanding of marketing principles, strategies and emerging trends.
• Minimum of 4 years of relevant in-house or agency experience in advertising, digital marketing or integrated communications.
• Excellent communication skills in English (written and verbal), with creative judgement and a passion to learn and hone your craft. Proficiency in the Chinese language to liaise with Chinese speaking overseas agencies/vendors (advantageous but not essential).
• Familiar with digital marketing practices, platforms and analytics tools.
• Demonstrated project and time management skills to handle multiple priorities and agencies/vendors.
• Meticulous, self-initiated and result-oriented team player who can work independently with learning agility.
• Strong interpersonal skills with a strong sense of responsibility and a positive working attitude.
• Able to work independently and as a team player.
• Good problem-solving and critical thinking skills.
• Always observe a code of strict confidentiality.

Singapore University of Social Sciences