Job Description

We are UMG, the Universal Music Group. We are the world\xe2\x80\x99s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

About this role:

Develop and drive the digital marketing & CRM strategy for Singapore, and enhance the effectiveness of the digital ecosystem and influence over fans

End-to-end management of digital ad buys on platforms (not limited to) Facebook, Instagram, Google/YouTube and TikTok, from the planning, execution and performance analysis stages

Work in tandem with the social media lead and content creation functions within the team to develop effective social media strategies that can reach our core audience effectively with the highest reach and engagement

Manage CRM system to build audience data through innovative local acquisition campaigns and analyse fan sentiments & behaviour to unlock consumer insights

Manage other CMS platforms within the Universal digital eco-system including contest-building platforms such as Lemonade

Identify, develop and drive new innovative technologies for creative campaigns and drive changes in processes to enhance efficiency and effectiveness of marketing e.g. mobile app collaborations, social performance monitoring / social listening

Support marketing campaigns with detailed fan data analysis and targetable fan lists for targeted advertising

Desirable Traits:

Diploma / Degree in Marketing Communications or related field

Minimum 3 years\xe2\x80\x99 experience in a similar role, preferably from the music or entertainment industry

Advanced understanding of digital platforms

Expert, native user of social media platforms and familiarity with social media listening tools such as Socialbakers, Chartmetric and Meltwater

Ability to manage projects under tight deadlines. Agency experience will be useful

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG\'s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry\'s premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:

Universal Music