Job Description

We are currently working with a property client in the search of Senior Marketing executive for the planning and execution of integrated, high-impact B2B marketing strategies and programs for their property portfolio across online and offline channels.

• Plan and execute creative, effective digital marketing campaigns across the funnel, including SEO, SEM, display advertising, social media, and email marketing, to generate leads.
• Enhance performance marketing by leveraging AI and data analytics to drive more targeted reach and higher conversion.
• Develop content strategy and articles (social media posts, long-form articles, thought leadership content) to build brand awareness and consideration.
• Drive the launch of new industrial properties by working closely with management and internal stakeholders to develop product branding, naming, positioning, press releases, and corporate/marketing events.
• Work closely with Leasing and internal departments to develop product USPs and messaging for digital ads, articles, eDMs, pitch decks, videos, and brochures.
• Produce engaging in-house marketing assets (e.g., eDMs, marketing presentations, social media graphics, and videos).
• Develop and manage new property websites/campaign landing pages of existing properties on AEM.
• Track, analyze, and report the effectiveness of marketing campaigns against targets and marketing investments (including analyzing key sources of leads) for regular reporting to management and internal stakeholders.
• Conduct research on property market trends, brand audiences, and competitors to align marketing strategy with the goal of driving engagement and conversion.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies to propose new initiatives for effective online advertising (not limited to Google, Facebook, and LinkedIn).

Requirements

• Bachelor\'s degree in Marketing or Mass Communications.
• At least 5 years of relevant experience in marketing.
• Familiar with the full range of marketing communications activities, with an eye for design.
• Creative, dynamic, and resourceful, with a relevant network and contacts.
• Proficient in Microsoft PowerPoint and Excel.
• Basic knowledge of photo/video editing and Adobe Experience Manager is a plus.
• Self-motivated, able to work independently and across teams

Job Code: LUIM

EA Reg No: R1655316 (Mah Jun Weng, Luis)

EA License No: 01C4394 (PERSOLKELLY SINGAPORE Pte Ltd)

We regret that only shortlisted candidates will be notified.

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