Job Description

ST Engineering is a global technology, defence and engineering group with offices across Asia, Europe, the Middle East and the U.S., serving customers in more than 100 countries. The Group uses technology and innovation to solve real-world problems and improve lives through its diverse portfolio of businesses across the aerospace, smart city, defence and public security segments.

Cyber business area An industry leader in cybersecurity with over two decades of experience, we deliver a holistic suite of trusted cybersecurity solutions to empower cyber resilience for government and ministries, critical infrastructures, and commercial enterprises. Backed by our indigenous capabilities and deep domain expertise, we offer robust cyber-secure products and services in cryptography, cybersecurity engineering, digital authentication, SCADA protection, audit and compliance. We specialise in the design and build of security operations centres for cybersecurity professionals and provide managed security services to strengthen the cybersecurity posture of our government and enterprise customers. Committed to building up competencies of cybersecurity professionals to support the growing demand, our Cybersecurity Academy has certified and trained more than 2000 cybersecurity professionals in more than 150 organisations. We continue to innovate through our Research Lab, Strategic Technology Centre, and Engineering Centres and develop future-ready cybersecurity solutions that position us at the forefront of the dynamic digital economy.

Find out more: https://www.stengg.com/cybersecurity

Senior Product Marketing Executive

The role:

• Assess the GTM plan and create value propositions and benefits for products/services
• Execute campaign management to manage a variety of end-to-end marketing campaigns to drive awareness and leads. Lead from planning, segmentation, creative, and execution.
• Plan and roll out email marketing to generate leads for products/services
• Digital Performance: Track and optimize the performance of digital campaigns
• Work closely with the product team to drive demand and generate leads
• Focus on content Marketing to write long-form articles to profile subject matter experts/capabilities that are optimized for SEO and our target keywords
• Develop sales enablement (Elevated presentation, brochures, and social post that supports the process of selling)
• Plan and coordinate exhibitions, conferences, and corporate visits.
• Generate event reports for after-action review
• Analysis/ROI by presenting data for the Group Marketing Manager and tracking the marketing spend
• Align with the marketing communications team to synchronise corporate branding, messaging, and the company\'s strategic directions.

• Degree in marketing required
• 4 to 5 years of relevant working experience
• Experience working in IT and cybersecurity preferred
• Able to use basic tools in Adobe Photoshop and Illustrator
• Singaporean only

ST Engineering