Job Description

What the role is:To support in developing strategies and driving multi-channel communications to increase awareness of TP's unique learning experience, vibrant student life and domain strengths in various fields.What you will be working on:Campaign Management:xc2xb7 Plan, develop and implement effective campaigns in line with TP's communications objectives and KPIsxc2xb7 Identify marketing channels, media planning, production of various marketing collaterals and videos to communicate key messages for the organisationxc2xb7 Monitor campaign effectiveness and analysing outcomesStakeholder Management:xc2xb7 Work with internal and external stakeholders to support TP's communications and marketing directionxc2xb7 Be familiar with vendor management and work with creative and media agencies to execute campaigns effectively, in order to achieve key deliverablesxc2xb7 Work with the social media team to establish alignment with social and digital media effortsProject Management and data analysis:xc2xb7 Manage project timeline, deliverables, and budgetxc2xb7 Analyse and leverage on data to develop best strategies and tactics for campaign activationsxc2xb7 Report on project outcomes and provide After-Action Review (AAR) reports to facilitate learning and best practicesWhat we are looking for:xc2xb7 Qualification in Marketing, Communications or related disciplinesxc2xb7 At least 3-5 years of experience in marketing and digital marketingxc2xb7 Strong profile of managing youth and digital trending platforms e.g. Telegram, Tik Tok, Instagram, Lemon8 etcxc2xb7 Prior experience in implementing and executing a marketing plan from inception to execution.xc2xb7 Strong understanding of marketing channels, search engine optimisation and search engine marketingxc2xb7 Excellent written and verbal communication skillsxc2xb7 Possess a collaborative attitude, self-motivated, proactive, and able to work well in a team-oriented work environmentAbout Temasek Polytechnic:Established in 1990, Temasek Polytechnic (TP) is a leading institution of high learning nestled by the idyllic shores of Bedok Reservoir in Tampines. TP takes pride in equipping our students with lifelong skills and digital knowledge for a future of dynamic change. TP's caring and vibrant culture is firmly rooted in our core values which drive a spirit of innovation, with a focus on industry, globalization and sustainability. xe2x80x9cTP Caresxe2x80x9d is our clarion call to ensure that our diverse community of learners has the opportunity to achieve their personal best, so that they can contribute meaningfully to the global community. Learner. Creator. Leader We envision the TP graduate as a values-led leader with vision, character and heart, excelling in the academic domain and beyond, and rising to the challenge of creating tomorrow.

Temasek Polytechnic