Job Description

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Brand Marketing Strategies

Develop long term and short-term brand strategy to enhance and elevate Samsonite brand image and drive sales in APAC market. Plan and implement action plans to support it. Develop marketing support materials and implement ATL & BTL marketing activities, including advertising campaign, media release, PR program, product launch, promotional activities and VM support etc to strive for the commercial success of the brands Working closely with digital & e-commerce team or external agencies to produce best-in-class marketing assets and execution plans Track and evaluate communication strategies and effectiveness of the marketing support & initiatives Budget control - regular reports, source for the best vendor for each project and negotiate for the best quotation to maximize our investment Provide guidance and support to the markets. Build up platform for better information sharing. Consolidate reports or information from markets and share the best practice Design and execute brand health study for region

Build and Maintain Relationships with internal and external Stakeholders

Communicate and coordinate with other regions or Asia markets to share and leverage on each other's' marketing assets and efforts. Learn from other regions to improve the performance of Asia. Provide support to other regions or Asia markets when it is required

Managing and coaching the team

Motivating and coaching a marketing communications team Being a people manager, is responsible for team members' continuous professional development and competencies enhancement

Why you'll love working here:

Our employees matter.

As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.

Vibrant culture.

We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.

Socially responsible.

We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.