Job Description

Marriott International is the world\xe2\x80\x99s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

JOB SUMMARY

• Manages execution of brand marketing programs and initiatives for all Premium & Select Brands in APEC
• Support respective continent brand teams to align consumer-facing messaging and drive brand reputation
• Partners with the respective continent and/or regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets across APEC
• Manage the work with loyalty marketing team to associate our award-winning Brands and drive affiliation to Marriott Bonvoy.
• Manage relevant programs to grow and activate our key source markets.
• Manages the assignments and projects with the Performance and Digital teams to deliver efficient and effective media plans, including the brands\xe2\x80\x99 social media strategy.
• Work with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.
• Market Research: Stay abreast of industry trends, competitor activities, and consumer preferences. Utilize market research to identify opportunities and develop data-driven strategies.
• Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
• Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.

• University degree required. Master\xe2\x80\x99s degree in related field preferred but not essential.
• Three or more years of managerial experience.
• Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
• Lodging industry experience is strongly preferred.
• Prior brand management and marketing experience is strongly preferred.
• Experience managing the work related to agencies and vendors. Prior experience in advertising agency or media company is preferred.
• Demonstrated ability to take complex projects and efforts from conception to successful execution.
• Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
• Ability to simultaneously manage multiple projects.

• Work with Senior Director, Brand Marketing, Premium & Select to support the Area Directors of Marketing and key HALO hotels and new openings to create their overall business plans.
• Understands clearly the brand strategy, positioning, voice, strategic pillars and competitive environment.
• Support the work related to strategic Brand partnerships through criteria rating to deliver desired outcomes.

• Execute global brand marketing strategies while ensuring alignment to APEC or country/market specific objectives.
• Is responsible for the effective pull-through and localization of new brand marketing or partnerships initiatives in the APEC region.
• Develops compelling presentations to ensure owner community and other key stakeholders are well informed with brand marketing updates.
• Constantly monitors brand performance and align appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.

• Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels.
• Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the \xe2\x80\x98marketing efforts\xe2\x80\x99 are executed on brand.

• Is responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
• Is responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure an on-brand communication style.
• Partners with the APEC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in APEC
• Ensure brand partnership activities provide brand equity benefits and enhance the guest experience.

• Manage and support the continent destination marketing strategy.
• Focused on key source markets, leisure destinations and KPIs.
• Engages agencies, as required, in project to deliver the creative design and execution process to bring a program to market.
• Ensures consumer messaging is clear.
• Is responsible for ensuring the outcomes of a project are aligned to the vision of the key stakeholders
• Reviews program performance in real time and modifies program as directed.
• Monitor competitive activity in the category.

• Manage the work related to Revenue Strategy, develops and executes promotions/offers that drive KPIs for the continent or market (e.g., Enrollment goals, direct channel goals, driving leisure revenue, etc.).
• Partner with analytics team to ensure proper tracking and communication of all programs.

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company\xe2\x80\x99s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension \xe2\x80\x93 Understands written sentences and paragraphs in work related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.