Job Description

Job Brief:

The experienced individual should have at least 10 years\' experience in a lead creative role / position of a creative agency, owning a portfolio which has repertoire, accolade and proven track record. He or she had been in charge of the overall design and execution for the creative works and initiatives of an agency/clients/accounts. He or she should be prepared to work independently as an individual contributor, without any team, directly reporting to a Deputy Director. He or she is to be hands-on, to draw, devise, design, develop and execute the brand ID of AH, making clear and convincing conceptual presentations to the senior management of AH.

He or she is good at story-telling through strong and mass-appealing images, 2D visuals/3D iterations, designs alike, creative and cohesive images which embody the octogenarian-hospital with its rich colonial history. At the same time, the outputs must respect and celebrate the heritage which co-exists with the past and present. The candidate must effectively communicate a harmonious, consistent, cohesive embodiment of the hospital\'s now and future brand identity, which can range from every asset, logos, to online platforms\' layouts and traditional marketing materials, from the moment one steps into the campus.

See Annex below.

Most of all, the individual needs to be a friendly, empathetic, pleasant, affable communicator who can listen attentively to the needs and consider carefully all requests of internal stakeholders and the community AH is member of, and importantly, communicate and convey effectively the best case for AH.

Responsibilities:

The Senior Manager (Brand Communications), AH needs to carry out these responsibilities:

• Conceive and implement concepts, guidelines and strategies which harmonise yet elicit the distinct character and uniqueness of AH, past, present and future, and bring them to fruition, with internal stakeholders, community partners in Queenstown, and the public.
• Collaborating and working closely with different department leads and HoDs, especially the Campus Planning Office, architects and consultancy firms, to obtain knowledge of each of their expectations and requirements.
• Excellent working knowledge of software such as Photoshop, Illustrator, InDesign, etc.

Annex

Additional Information about AH DNA:

Four key facets of life on the new AH Campus:

• Alexandra Hospital: An Integrated Hospital, One Patient, One Care Team

• Focused on showing clinical services and patient care
• Featuring doctors, nurses, allied health, and ancillary support teams interacting and caring for patients
• Showing equipment and advancements in medical technology, and innovations test-bedded at AH\'s campus
• Alexandra Hospital: Our People, Our Pride

• Featuring staff from all walks of life and vocations
• Include staff of different backgrounds (born at AH, trained at AH, working at AH)

• Alexandra Hospital: Our Past, Present, and Future

• Featuring Alexandra Hospital\'s heritage
• Progression of a timeline, from past, to present, and to the future
• Alexandra Hospital: Our Green Campus and sustainability and growth

Templates and key visuals required:

• Letterheads and continuation sheet
• Envelopes
• PowerPoint templates
• Flyer templates (A5)
• Brochures (A4)
• Posters (A4-A0)
• Folders (A4)
• eDM (Templates for headers, dividers, footers)
• E-newsletter concept (design and setting optional)
• Web Banner Elements (Social media/Website)
• Customised stationery (post-it/notepad, pen)
• Customised give-aways
• Pull-up banners
• Hoarding
• Groundbreaking stage backdrops
• Exterior/Interior ID
• Meeting rooms and walls
• Wayfinding and signages
• Bunting
• Uniform
• Furniture
• Patient experience (5D)

National University Health System