MC was incorporated on 13 October 2011 as a charity to provide multiple social and welfare services to the community at large, and achieved an Institute of Public Character (IPC) status on 18 November 2011.
THK
MC is the charitable arm of Thye Hua Kwan Moral Society, which lives by the mission To Serve Mankind to help anyone who needs help regardless of their race, religion, colour, language, creed and culture.
THK
MC today serves more than 70,000 beneficiaries through more than 70 programmes across five Services, which include Disability, Early Intervention for Children, Family, Seniors' Community, and Therapy.
The Senior Manager, Corporate Communications plays a pivotal role in shaping and delivering the agency's communications strategy to enhance public awareness, stakeholder engagement, and brand reputation. This role leads the Corporate Communications team and works closely with senior leadership to ensure consistent, impactful messaging that aligns with the agency's mission to serve people with diverse needs by providing impactful community services with full respect to race, language and religion.
Key Responsibilities:
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Strategic Communications & Branding
Develop and implement integrated communications strategies that support the agency's vision, mission, and strategic goals.
Oversee brand management and ensure consistent messaging across all platforms and touchpoints.
Lead crisis communications planning and execution.
Media Relations & Public Engagement
Cultivate strong relationships with media outlets and journalists to secure positive coverage.
Serve as the agency's spokesperson when required.
Manage press releases, media queries, and public statements.
Digital & Content Strategy
Oversee the development of digital content including website, social media, newsletters, and multimedia assets.
Drive engagement through storytelling that highlights the impact of the agency's work.
Internal Communications
Strengthen internal communications to foster a cohesive and informed workforce.
Collaborate with HR and other departments to support change management and employee engagement initiatives.
Stakeholder & Community Engagement
Support outreach efforts to donors, volunteers, partners, and beneficiaries through targeted communications.
Lead the planning and execution of key events and campaigns.
Team Leadership & Development
Lead, mentor, and develop a high-performing communications team.
Manage budgets, vendors, and performance metrics for communications initiatives.
QUALIFICATIONS
Bachelor's degree in Communications, Public Relations, Marketing, or related field.
Minimum 810 years of relevant experience, with at least 3 years in a leadership role.
Proven track record in strategic communications, media relations, and digital engagement.
Experience in the social service or non-profit sector is highly preferred.
Excellent written and verbal communication skills.
Strong leadership and stakeholder management abilities.
Strategic thinker with hands-on execution capability.
* Ability to work in a fast-paced, mission-driven environment.
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