Job Description

Job Posting Title: Senior Manager, Creative

Req ID: 10079652

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Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Are you a world-class Group Creative lead? Do you have the leadership skills to guide a creative agency and supporting producers to uncover \xe2\x80\x9cthe big idea\xe2\x80\x9d? Do you uncover the of human truth to drive a creative vision? Have you developed leading creative work across multiple channels to influence consumer behavior across Southeast Asia? Are you highly motivated with a passion to be part of a world-class team? And do you have a soft spot for Disney? If you\xe2\x80\x99re nodding your head, then the Senior Manager, Creative position Disney Cruise Line at The Walt Disney Company might be right for you.

This role will be a key position, partnering hand in hand with Director of Marketing to develop the creative proposition for Disney Adventure in Southeast Asia. You will establish the vision and deliver creative excellence to bring this dynamic ship to life for the consumer in Southeast Asia. You have a keen understanding of omni-channel creative and a proven track record of delivering award-winning creative campaigns. You thrive on getting the greatest creative work from your agency and direct report team. You will be a crucial part of supporting the successful introduction and sustainment of Disney Cruise Line\xe2\x80\x99s newest ship Disney Adventure to sail from Singapore beginning in 2025.

The Senior Manager, Creative shepherds the creative vision for Disney Adventure. Reporting to the Director of Marketing, this individual will be instrumental in guiding and managing the creative agency, creative team members and any supporting freelance partners. Upholding the Disney Cruise Line brand and establishing a creative vision that blends the authenticity of Disney Cruise Line and the distinctly Southeast Asia style. Generating world-class work to maintain Disney standards while resonating deeply with consumers in the region. Driven by consumer insights you will mine for the human truth that drives the emotional connection of the creative proposition, providing creative guidance that leads to the strongest creative concepts both big picture and tactical executions. This role will be a source of inspiration for the team, thinking creatively with ideas that drive business momentum. On the pulse of pop culture with a keen understanding of the Disney brand. Partnering hand in hand with strategy and media planning to ensure timely delivery of world class creative that motivates and moves the consumer to action.

Responsibilities:

Performing the role with excellence includes having exemplary creative skills, strong craft to drive omni-channel engagement, ability to articulate a creative vision, ability to drive forward momentum ensuring best in class creative delivered on time and in budget, strong cultural understanding, on the pulse of pop culture, keen understanding of media and social platforms and consumer engagement, thrive in a dynamic, fast-paced environment to navigate a complex launch on an accelerated timeline.

In this role, you will:

• Partner with Director Marketing, Senior Manager Marketing Strategy and Senior Manager Media Planning to understand the overall go to market strategy, key audiences and needs for each market
• Partner with Marketing Strategy to comprehend strategic briefs that provide clear direction to agency
• Utilize consumer insights to underpin creative propositions that deliver on brief
• Partner with agency creative teams to shape creative for the best possible approach considering segment and market needs
• Partner with media agency to optimize creative for channel to drive most impactful results
• Drive creative adaption in house for both partnership, travel trade and synergy initiatives
• Manage daily workflow of creative deliverables across workstreams to ensure creative is both on time and on budget
• Contribute across the team as project creative partner
• Ensure optimal production support to deliver best in class creative in market reflective of Disney and on brand for Disney Cruise Line
• Establish the brand proposition of Disney Cruise Line for SEA, not short of creative proposition, style guides, design approach, creative assets to drive consistency of voice across all channels hand in hand with agency team
• Instil a passion for collaboration, teamwork and inspiration throughout the department
• Lead team, collaborate and guide the work of creative producers to ensure all adaptation of work outside of agency is connected and consistent
• Partner with Global Creative partners across Disney Cruise Line Marketing and Yellow Shoes internal agency for best practice sharing and brand guidance
• In partnership with Director of Marketing collaborate with Walt Disney Imagineering to ensure creative is reflective of product experience
• Stay aware of consumer and industry trends
• Strong creative vision, voice, and storytelling able to convey and convince creative approach supported by consumer insight and business impact

What Makes You a Fit For Us

• Proven leader of stellar creative campaigns with agency, brand or travel experience
• Exceptional creative vision with omni channel engagement. Applying creative vision across media solutions with excellence
• Exceptional time management skills understanding business impact of on time creative deliverables
• Ability to lead creative agency to deliver on time and within budget with clear input and direction
• Must be able to thrive under pressure
• Strong network of freelance producers to call upon as needed
• Strength of evaluating both design and copy with A-level attention to detail
• Clear articulation of expectations, able to rally a team around outcome and objective
• Flexibility leading both high visibility and smaller projects with equal enthusiasm
• Mature and trustworthy as role requires exposure to confidential materials
• Positive and enthusiastic champion of the work within the team
• Keen balance between creative leader with deep understanding of business impact
• Managerial ability and team leadership
• Excellent hands-on creative skills across writing copy (CW) design (AD) or production
• Knowledge and genuine interest in the Walt Disney Company

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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Job Posting Segment: DCL Shoreside

Job Posting Primary Business: DCL Entertainment

Primary Job Posting Category: Marketing Strategy

Employment Type: Full time

Primary City, State, Region, Postal Code: Singapore, Singapore

Alternate City, State, Region, Postal Code:

Date Posted: 2024-02-06

The Walt Disney Company