Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Demand generation

• Responsible for demand gen programs to drive NPI & sustained sales on both razer.com
• Support category team\xe2\x80\x99s sales plan to achieve sell through targets by coordinating the overall D2C GTM plan & driving the half yearly execution plans
• Collaborate with GMK and key stakeholders to run successful digital programs via all relevant digital marketing channels including but not limited to digital advertising platforms, social media, affiliates, CRM
• Coordinate with creative teams all assets production and brand communication

Customer acquisition and retention

• Develop insights from knowledge of the gaming space, gamer personas, that can be translated into actionable programs to effectively target & acquire customers
• Drive customer sign up of Razerstore Rewards program
• Increase customer lifetime value measured by re-purchase frequency & AOV
• Improve visibility & attractiveness of the Razerstore Rewards program through creative activations, collaborations within the Razer eco-system, and advertising spend

Increase online traffic

• SEO & SEM: Develop strategy & plans, to maximize traffic volumes
• eSports: Drive relevant activations to attract & convert eSports fans on Razer.com
• Community engagement: Work with community team to define social media content, within brand guidelines, to build engagement with Razer fanbase, with the ultimate goal of improving consideration & conversion metrics

Owns the marketing OPEX budget

• Data driven approach in all aspects of marketing spend allocations, with clear KPIs, to drive high ROI
• Effective tracking of ROAS & KPIs, management of spends within budgetary guidelines
• Give inputs to GMK\xe2\x80\x99s media plans (either funded by OPEX, or Partner funds) to ensure alignment with Razer.com revenue targets

Pre-Requisites :

• Minimum 10-12 years of relevant experience in building marketing strategy from research, brand positioning and executing the strategy
• Demonstrable experience in designing and implementing successful Digital Marketing Campaigns and O2O programs
• Proven results in driving program to increase customer acquisition, retention and lifecycle
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Possess experience with SEO/SEM, Google Analytics, CRM software and loyalty program
• Familiarity with user experience, optimisation and Brand positioning
• High competence in analytical, project and stakeholder management
• Strong team management and communication (written and verbal) skills
• Proven ability to manage budgets

Are you game?

Razer