Job Description

The Senior Manager of Leisure Academy will oversee the strategic planning, execution, and management of all operations, programmes, and resources of the Leisure Academy. This role ensures the delivery of high-quality programmes, client satisfaction, and alignment with organizational goals while driving growth, marketing outreach, and continuous improvement.

Key Responsibilities

Strategic Leadership

Develop and execute strategic plans for the Leisure Academy, ensuring alignment with organizational objectives. Lead the development and implementation of new programmes, courses, and initiatives to meet market demands and enhance the Academy's reputation. Drive innovation, best practices, and digital integration in operational processes and service delivery.

Marketing and Social Media

Develop and execute marketing strategies to promote the Leisure Academy's offerings and enhance its brand visibility. Oversee social media campaigns, content creation, and community engagement to drive audience growth and engagement. Collaborate with the marketing team to design promotional materials, advertisements, and online campaigns. Track and analyze the effectiveness of marketing initiatives and adjust strategies as needed to optimize results.

Operational Management

Oversee the planning, coordination, and execution of all Leisure Academy programmes and events. Ensure optimal utilization of facilities, resources, and personnel for programme delivery. Establish and monitor KPIs to measure the success and impact of the Academy's operations. Ensure compliance with policies, SOPs, and industry standards.

Client and Stakeholder Management

Build and maintain strong relationships with clients, partners, and stakeholders. Manage high-level client communications, proposals, and agreements to ensure client satisfaction and retention. Handle escalations and resolve issues promptly and effectively.

Team Leadership and Development

Provide leadership, guidance, and support to the Leisure Academy team. Foster a collaborative and high-performing team culture. Identify training and development needs and implement initiatives to upskill team members.

Financial Oversight

Develop and manage the Academy's budget, ensuring cost-efficiency and profitability. Liaise with the finance department for invoicing, payments, and financial reporting. Identify opportunities for revenue generation and cost optimization.

Reporting and Analytics

Prepare and present periodic reports on operational performance, financial status, and strategic initiatives. Analyze feedback, market trends, and data to guide decision-making, improve programme delivery, and shape marketing efforts.

Key Performance Indicators (KPIs)

Achievement of revenue, profitability, and marketing engagement targets. Successful delivery of programmes and high client satisfaction scores. Growth in client base, programme offerings, and social media reach. Team engagement, retention, and performance metrics. Adherence to operational, financial, and marketing goals.
The Senior Manager of Leisure Academy is a critical leadership role that combines strategic thinking, marketing expertise, and operational excellence to drive the Academy's mission and long-term success.

Job Requirements

Educational Background

: Degree in Business Administration, Hospitality, Education, or related fields.

Experience

: Minimum of 5-8 years in a managerial role, preferably within education, F&B, or leisure industries.

Skills

:


Strong leadership and strategic planning abilities. Excellent organizational and coordination skills. Analytical mindset with attention to detail. Exceptional written and verbal communication skills. Proficiency in project management and financial planning

Personal Attributes

: Results-driven and resourceful. Adept at multi-tasking and working under pressure. * Passion for food, education, and the chef profession is highly desirable.