Job Description

What the role is:

Responsibilities:

- Implementation of marketing and outreach campaigns and events by setting realistic content production and publishing deadlines, target content to specific audiences and trending topics.

- Develop and implement plans to increase brand awareness for selected audience pool.

- Build and maintain close partnerships with local and overseas academic institutions, industry associations and domain players.

- Stay up to date with industry directions and developments, and continuously seek to engage stakeholders in competency building.

- Research topics, personas and create copies to engage different audiences across relevant platforms, including social media.

- Oversee day-to-day operations of the marketing team including maintaining an effective website and online storefront for information sharing & course registration.

- Develop key metrics to evaluate the success of outreach and marketing efforts.

Requirements:

- A degree in Marketing, Business or equivalent.

- A minimum of 10 years of working experience in business development and marketing. Experience in digital marketing will be an advantage.

- Proficient in developing partnerships and marketing strategies and able to use a range of platforms including digital content management tools, social media and online community platforms.

- Independent & proactive, a good team player with excellent interpersonal, presentation and communication skills.

About Building and Construction Authority:

The Building and Construction Authority (BCA) is an agency under the Ministry of National Development, whose mission is to shape a safe, high quality, sustainable and friendly built environment. As the lead public agency, we champion transforming Singapore into a future-ready built environment. Our people set us apart as we champion the development of a future-ready built environment for Singapore. Our people\'s commitment to regulating building safety, leading and transforming the built environment and the industry, helps us to build a safe, high quality, sustainable and friendly built environment. Join us in our journey to transform the way we shape Singapore\'s landscape. Impactful: Champion an inclusive and sustainable built environment for people of all ages, abilities and needs. Transformational: Lead the transformation of the built environment sector to deliver a safe, high quality, sustainable and friendly built environment. Forward-Looking: Shape the landscape to prepare for the future of Singapore, rally the built environment sector to achieve far-reaching goals that reach beyond today and improve the living environment for Singaporeans from all walks of life.

Building and Construction Authority